Form 4: EverQuote CAO Sells Shares Under 10b5-1 Plan

EverQuote's Chief Accounting Officer, Jon Ayotte, sold 3,639 shares of Class A Common Stock on December 1, 2025, under a pre-arranged 10b5-1 trading plan.

Summary

• Jon Ayotte, Chief Accounting Officer of EverQuote, Inc. (EVER), reported the sale of Class A Common Stock.
• The transactions occurred on December 1, 2025.
• A total of 3,639 shares were sold in two separate transactions.
• The first transaction involved 458 shares at a price of $26.1 per share.
• The second transaction involved 3,181 shares at a weighted average price of $26.86 per share, with individual sales ranging from $26.41 to $27.15.
• These sales were executed pursuant to a Rule 10b5-1 trading plan adopted by Mr. Ayotte on August 11, 2025.
• Following these reported transactions, Mr. Ayotte beneficially owns 49,233 shares of Class A Common Stock directly.

Sentiment

Score: 5

Explanation: The filing is a routine disclosure of an insider stock sale executed under a pre-arranged 10b5-1 plan, which is generally considered neutral in sentiment as it is not typically indicative of new company-specific news or a change in management's outlook.

Future Outlook

This filing does not contain any forward-looking statements or guidance regarding the company's future performance or outlook.

Industry Context

This is a routine insider trading disclosure (Form 4) and does not provide information directly related to broader industry trends or competitive landscape. It reflects an individual executive's pre-scheduled stock sale.

Stakeholder Impact

• Shareholders: The sale represents a minor reduction in insider ownership, but as it's under a 10b5-1 plan, it's generally not viewed as a signal of lack of confidence.

Key Dates

Keywords

EverQuote, EVER, Jon Ayotte, Form 4, insider trading, stock sale, 10b5-1 plan, Chief Accounting Officer