Form 4: EverQuote CAO Sells Shares for Tax Obligations
Insider Transaction Report
EverQuote's Chief Accounting Officer, Jon Ayotte, reported the sale and withholding of Class A Common Stock to cover tax obligations related to RSU vesting.
Summary
- Jon Ayotte, Chief Accounting Officer of EverQuote, Inc. (EVER), reported transactions involving Class A Common Stock.
- On November 20, 2025, 2,459 shares of Class A Common Stock were withheld by the company at a price of $23.38 per share to satisfy tax withholding obligations related to the vesting of restricted stock units (RSUs).
- On November 21, 2025, 491 shares of Class A Common Stock were sold at a price of $23.80 per share.
- This sale was executed pursuant to a Rule 10b5-1 trading plan adopted by Mr. Ayotte on August 4, 2022, and was also to meet tax withholding obligations from the RSU vesting.
- Following these transactions, Mr. Ayotte beneficially owns 52,872 shares of EverQuote Class A Common Stock directly.
Sentiment
Score: 5
Explanation: The filing reports routine, non-discretionary transactions by an insider to cover tax obligations related to RSU vesting, which is a neutral event for company sentiment.
Future Outlook
This Form 4 filing does not contain any forward-looking statements or guidance regarding the company's future outlook.
Management Comments
- The sale of shares does not represent a discretionary trade by the reporting person.
- The Rule 10b5-1 trading plan is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
Industry Context
This type of transaction is a routine occurrence for executives of publicly traded companies who receive equity compensation in the form of restricted stock units. It reflects standard tax planning and compliance with insider trading rules through a pre-arranged 10b5-1 trading plan, rather than a discretionary investment decision.
Corporate Governance
| Change Type | Description | Effective Date | Impact Assessment |
|---|---|---|---|
| Insider Trading Policy Compliance | The sale was conducted under a Rule 10b5-1 trading plan, adopted on August 4, 2022, which is a mechanism for insiders to sell company stock without being accused of insider trading, by pre-scheduling trades. | August 4, 2022 (plan adoption) | Ensures compliance with SEC regulations regarding insider trading and provides an affirmative defense against claims of trading on material non-public information. |
Related Party Transactions
- The transactions involve the Chief Accounting Officer of EverQuote, Inc. and are considered insider transactions, which are a form of related party dealing.
Stakeholder Impact
- Shareholders: Minimal direct impact as these are routine, non-discretionary transactions for tax purposes and do not signal a change in management's confidence or company fundamentals.
- Employees: No direct impact mentioned.
Key Dates
| Date | Description |
|---|---|
| August 4, 2022 | Date the Rule 10b5-1 trading plan was adopted by Jon Ayotte. |
| November 20, 2025 | Date of RSU vesting and shares withheld for tax obligations. |
| November 21, 2025 | Date of sale of shares to meet tax withholding obligations. |
| November 24, 2025 | Date the Form 4 was signed by Jon Ayotte. |
Keywords
EverQuote, EVER, Form 4, Insider Transaction, Stock Sale, RSU Vesting, Tax Withholding, Jon Ayotte, Chief Accounting Officer, 10b5-1 Plan
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