Form 4: Eventbrite CEO Julia Hartz's Routine Stock Transaction

Eventbrite CEO Julia Hartz reported a routine transaction involving the withholding of shares for tax obligations related to RSU settlement.

Summary

• Julia Hartz, CEO, Director, and 10% Owner of Eventbrite, Inc. (EB), reported a transaction on August 1, 2025.
• The transaction involved the disposition of 2,456 shares of Class A Common Stock at a price of $2.29 per share.
• This disposition represents shares withheld by Eventbrite to satisfy income tax and withholding obligations in connection with the net settlement of Restricted Stock Units (RSUs), and not a sale by Ms. Hartz.
• Following this transaction, Ms. Hartz directly beneficially owns 1,626,420 shares of Class A Common Stock.
• Additionally, 2,456 shares are indirectly owned by a revocable trust where Ms. Hartz is a co-trustee.
• An additional 74,341 shares are indirectly held by her spouse, Kevin Hartz, who is the Chairman of Eventbrite's Board of Directors.

Sentiment

Score: 5

Explanation: The filing is neutral as it reports a routine, non-discretionary transaction (shares withheld for tax) by an insider, which is a standard occurrence in equity compensation.

Future Outlook

This filing is a routine disclosure of an insider transaction and does not contain forward-looking statements or guidance regarding the company's future performance.

Industry Context

This Form 4 filing is a standard regulatory disclosure for insider stock transactions and does not provide broader insights into industry trends or competitive landscape. It reflects a common practice for executives to cover tax liabilities arising from equity compensation.

Related Party Transactions

• Julia Hartz's beneficial ownership includes shares held indirectly by a revocable trust where she is a co-trustee, and shares held indirectly by her spouse, Kevin Hartz, who is the Chairman of Eventbrite's Board of Directors.

Stakeholder Impact

• Shareholders: Minimal direct impact as this is a routine tax-related transaction and not a discretionary sale by the insider.
• Employees: No direct impact indicated.

Key Dates

Keywords

Eventbrite, EB, Julia Hartz, Form 4, SEC filing, stock transaction, RSU, beneficial ownership, insider trading, corporate governance