Form 4: Eventbrite CEO Julia Hartz Reports Stock Transactions
Insider Transaction Report
Eventbrite CEO Julia Hartz reported the acquisition of Class A Common Stock through RSU vesting and subsequent tax-related share disposition.
Summary
- Julia Hartz, CEO, Director, and 10% Owner of Eventbrite, Inc. (EB), reported transactions on November 1, 2025.
- Acquired 13,724 shares of Class A Common Stock upon the vesting of Restricted Stock Units (RSUs) at a price of $0.0.
- Disposed of 3,485 shares of Class A Common Stock at $2.31 to satisfy income tax and withholding obligations related to the RSU net settlement.
- Following these transactions, Julia Hartz directly owns 1,576,780 shares of Class A Common Stock.
- Indirect beneficial ownership includes 2,456 shares held by the Hartz Family Revocable Trust and 74,341 shares held by her spouse, Kevin Hartz.
Sentiment
Score: 6
Explanation: Neutral to slightly positive. The report details routine RSU vesting and tax withholding, which is a standard compensation event for executives. The vesting itself is a positive for the executive, but the overall impact on the company's fundamentals is neutral.
Positives
- Vesting of 13,724 Restricted Stock Units (RSUs) indicates continued long-term incentive alignment for the CEO.
- The acquisition price of $0.0 for the RSUs suggests they were granted as compensation, representing a gain for the reporting person.
Negatives
- Disposition of 3,485 shares to cover tax obligations, while standard for RSU vesting, reduces direct beneficial ownership.
Future Outlook
NA
Industry Context
NA
Related Party Transactions
- Shares held by Kevin Hartz, Chairman of the Issuer's Board of Directors and spouse of the Reporting Person, are deemed beneficially held by Julia Hartz.
Stakeholder Impact
- Shareholders: Minor dilution from RSU vesting (already accounted for in compensation plans), but also shows continued executive alignment.
- Employees: Reflects standard executive compensation practices, potentially influencing employee perception of equity incentives.
Key Dates
| Date | Description |
|---|---|
| 2022-02-01 | Start of RSU vesting schedule in sixteen equal quarterly installments. |
| 2025-08-01 | Vesting date for 6,862 shares included in the reported acquisition. |
| 2025-11-01 | Transaction date for RSU conversion and tax withholding. |
| 2025-11-04 | Date Form 4 was signed by attorney-in-fact. |
| 2026-02-01 | End of RSU vesting schedule. |
Keywords
Eventbrite, EB, Julia Hartz, Form 4, Insider Trading, Stock Transaction, Restricted Stock Units, RSU Vesting, CEO, Director, 10% Owner, Share Ownership
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