Form 4: Eventbrite CEO Julia Hartz Reports Stock Transactions

Eventbrite CEO Julia Hartz reports the vesting of restricted stock units and associated tax withholding.

Summary

• On May 1, 2025, Eventbrite CEO Julia Hartz reported transactions involving Class A Common Stock.
• 6,863 shares were acquired through the vesting of Restricted Stock Units (RSUs) at a price of $0.00.
• 2,456 shares were disposed of to satisfy income tax withholding obligations at a price of $2.14.
• Following these transactions, Hartz directly owns 1,628,876 shares of Class A Common Stock.
• She also indirectly owns 2,456 shares through a revocable trust and 74,341 shares held by her spouse, Kevin Hartz.
• 20,587 Restricted Stock Units are still held.

Sentiment

Score: 5

Explanation: This is a neutral disclosure of stock transactions. It doesn't inherently indicate positive or negative sentiment about the company's performance.

Industry Context

This filing is a routine disclosure of insider transactions, which are common for executives who receive stock-based compensation. It provides transparency into the trading activities of company insiders.

Comparison to Industry Standards

• Stock-based compensation is a common practice among publicly traded companies, particularly in the tech industry, to align executive incentives with shareholder value.
• Companies like Atlassian, Zoom, and Shopify also utilize RSUs as part of their compensation packages.
• The vesting schedules and tax withholding practices observed in this filing are typical for RSU grants.

Stakeholder Impact

• Shareholders may be interested in insider transactions as an indicator of management's confidence in the company.
• The transactions themselves have a minimal direct impact on other stakeholders.

Key Dates

Keywords

Eventbrite, Julia Hartz, Form 4, Stock Transactions, Restricted Stock Units, EB, Insider Trading