Form 4: Eventbrite CEO Julia Hartz Receives Stock in Lieu of Cash Compensation

Eventbrite CEO Julia Hartz acquired 1,388 shares of Class A common stock on July 15, 2024, in lieu of cash payments for board and committee retainer fees.

Summary

• On July 15, 2024, Julia Hartz, CEO of Eventbrite, Inc., acquired 1,388 shares of Class A common stock.
• The shares were issued as compensation in lieu of cash payments for board and committee retainer fees, according to the Eventbrite, Inc. Non-Employee Director Compensation Policy.
• Following the transaction, Julia Hartz directly owns 816,821 shares of Class A Common Stock.
• Julia Hartz also has indirect ownership through her spouse, Kevin Hartz, who holds 75,729 shares, and through the Hartz Family Revocable Trust, which holds 2,456 shares.
• The reporting person is a co-trustee of the Hartz Family Revocable Trust Dtd 12/4/08.

Sentiment

Score: 7

Explanation: The sentiment is neutral to positive. The CEO receiving stock in lieu of cash is generally a good sign, indicating confidence in the company's future and a desire to conserve cash.

Positives

• The acquisition of shares by the CEO demonstrates alignment with shareholder interests.
• Using stock in lieu of cash preserves the company's cash reserves.

Industry Context

This type of stock compensation is common for directors and executives in publicly traded companies, aligning their interests with those of shareholders.

Comparison to Industry Standards

• Many tech companies use stock awards as part of their compensation packages for executives and board members.
• Companies like Atlassian, Zoom, and Shopify also utilize stock-based compensation to attract and retain talent and conserve cash.

Stakeholder Impact

• Shareholders may view the stock compensation positively as it aligns management's interests with theirs.
• Employees may see it as a sign of the company's commitment to conserving cash.

Key Dates