Form 4: Ethos Technologies Insider Sells Shares
Insider Transaction (Form 4)
Gv 2019 Gp, L.L.C. and 6 others reported changes in beneficial ownership of Ethos Technologies Inc. common stock on July 21, 2026.
Summary
- Other acquisition/disposition: disposed of 22,900 Class A Common Stock on July 21, 2026; holds 2,894,790 after (Indirect).
- Open-market sale: disposed of 22,700 Class A Common Stock at $19.05 ($432,424) on July 21, 2026; holds 200 after (Indirect).
- Open-market sale: disposed of 200 Class A Common Stock at $19.72 ($3,944) on July 21, 2026 (Indirect).
- Other acquisition/disposition: disposed of 49,582 Class A Common Stock on July 22, 2026; holds 2,845,208 after (Indirect).
- Open-market sale: disposed of 49,582 Class A Common Stock at $19.23 ($953,467) on July 22, 2026 (Indirect).
Sentiment
Score: 3
Explanation: StockSavvy.ai views this as a mildly negative signal: an insider sold $1,389,834 of stock on the open market.
Insider Transactions
Gv 2019 Gp, L.L.C. — 10% owner
Gv 2019 Gp, L.P. — 10% owner
Gv 2019, L.P. — 10% owner
Gv 2021 Gp, L.L.C. — 10% owner
Gv 2021 Gp, L.P. — 10% owner
Gv 2021, L.P. — 10% owner
Alphabet Inc. — 10% owner
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-21 | Other acquisition/disposition | Class A Common Stock | 22,900 | — | — | 2,894,790 |
| 2026-07-21 | Open-market sale | Class A Common Stock | 22,700 | $19 | $432.4K | 200 |
| 2026-07-21 | Open-market sale | Class A Common Stock | 200 | $20 | $3.9K | 0 |
| 2026-07-22 | Other acquisition/disposition | Class A Common Stock | 49,582 | — | — | 2,845,208 |
| 2026-07-22 | Open-market sale | Class A Common Stock | 49,582 | $19 | $953.5K | 0 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-21 | Other acquisition/disposition (22,900 shares) |
| 2026-07-21 | Open-market sale (22,700 shares) |
| 2026-07-21 | Open-market sale (200 shares) |
| 2026-07-22 | Other acquisition/disposition (49,582 shares) |
| 2026-07-22 | Open-market sale (49,582 shares) |
Keywords
insider transaction, Form 4, LIFE, Ethos Technologies Inc., bearish, Gv 2019 Gp, L.L.C., Gv 2019 Gp, L.P., Gv 2019, L.P., Gv 2021 Gp, L.L.C., Gv 2021 Gp, L.P., Gv 2021, L.P., Alphabet Inc.
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