Form 4: Ethos Technologies Insider Sells Shares
Insider Transaction (Form 4)
Gv 2019 Gp, L.L.C. and 6 others reported changes in beneficial ownership of Ethos Technologies Inc. common stock on July 17, 2026.
Summary
- Other acquisition/disposition: disposed of 20,534 Class A Common Stock on July 17, 2026; holds 2,936,076 after (Indirect).
- Open-market sale: disposed of 20,534 Class A Common Stock at $18.68 ($383,614) on July 17, 2026 (Indirect).
- Other acquisition/disposition: disposed of 18,386 Class A Common Stock on July 20, 2026; holds 2,917,690 after (Indirect).
- Open-market sale: disposed of 18,386 Class A Common Stock at $18.87 ($346,859) on July 20, 2026 (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative signal: an insider sold $730,473 of stock on the open market.
Insider Transactions
Gv 2019 Gp, L.L.C. — 10% owner
Gv 2019 Gp, L.P. — 10% owner
Gv 2019, L.P. — 10% owner
Gv 2021 Gp, L.L.C. — 10% owner
Gv 2021 Gp, L.P. — 10% owner
Gv 2021, L.P. — 10% owner
Alphabet Inc. — 10% owner
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-17 | Other acquisition/disposition | Class A Common Stock | 20,534 | — | — | 2,936,076 |
| 2026-07-17 | Open-market sale | Class A Common Stock | 20,534 | $19 | $383.6K | 0 |
| 2026-07-20 | Other acquisition/disposition | Class A Common Stock | 18,386 | — | — | 2,917,690 |
| 2026-07-20 | Open-market sale | Class A Common Stock | 18,386 | $19 | $346.9K | 0 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-17 | Other acquisition/disposition (20,534 shares) |
| 2026-07-17 | Open-market sale (20,534 shares) |
| 2026-07-20 | Other acquisition/disposition (18,386 shares) |
| 2026-07-20 | Open-market sale (18,386 shares) |
Keywords
insider transaction, Form 4, LIFE, Ethos Technologies Inc., bearish, Gv 2019 Gp, L.L.C., Gv 2019 Gp, L.P., Gv 2019, L.P., Gv 2021 Gp, L.L.C., Gv 2021 Gp, L.P., Gv 2021, L.P., Alphabet Inc.
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