Form 4: Ethos Technologies Insider Sells Shares
Insider Transaction (Form 4)
Gv 2019 Gp, L.L.C. and 6 others reported changes in beneficial ownership of Ethos Technologies Inc. common stock on July 15, 2026.
Summary
- Other acquisition/disposition: disposed of 74,492 Class A Common Stock on July 15, 2026; holds 2,976,205 after (Indirect).
- Open-market sale: disposed of 12,500 Class A Common Stock at $18.79 ($234,912) on July 15, 2026; holds 61,992 after (Indirect).
- Open-market sale: disposed of 61,992 Class A Common Stock at $19.84 ($1,229,772) on July 15, 2026 (Indirect).
- Other acquisition/disposition: disposed of 19,595 Class A Common Stock on July 16, 2026; holds 2,956,610 after (Indirect).
- Open-market sale: disposed of 19,595 Class A Common Stock at $18.73 ($367,008) on July 16, 2026 (Indirect).
Sentiment
Score: 3
Explanation: StockSavvy.ai views this as a mildly negative signal: an insider sold $1,831,693 of stock on the open market.
Insider Transactions
Gv 2019 Gp, L.L.C. — 10% owner
Gv 2019 Gp, L.P. — 10% owner
Gv 2019, L.P. — 10% owner
Gv 2021 Gp, L.L.C. — 10% owner
Gv 2021 Gp, L.P. — 10% owner
Gv 2021, L.P. — 10% owner
Alphabet Inc. — 10% owner
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-15 | Other acquisition/disposition | Class A Common Stock | 74,492 | — | — | 2,976,205 |
| 2026-07-15 | Open-market sale | Class A Common Stock | 12,500 | $19 | $234.9K | 61,992 |
| 2026-07-15 | Open-market sale | Class A Common Stock | 61,992 | $20 | $1.2M | 0 |
| 2026-07-16 | Other acquisition/disposition | Class A Common Stock | 19,595 | — | — | 2,956,610 |
| 2026-07-16 | Open-market sale | Class A Common Stock | 19,595 | $19 | $367.0K | 0 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-15 | Other acquisition/disposition (74,492 shares) |
| 2026-07-15 | Open-market sale (12,500 shares) |
| 2026-07-15 | Open-market sale (61,992 shares) |
| 2026-07-16 | Other acquisition/disposition (19,595 shares) |
| 2026-07-16 | Open-market sale (19,595 shares) |
Keywords
insider transaction, Form 4, LIFE, Ethos Technologies Inc., bearish, Gv 2019 Gp, L.L.C., Gv 2019 Gp, L.P., Gv 2019, L.P., Gv 2021 Gp, L.L.C., Gv 2021 Gp, L.P., Gv 2021, L.P., Alphabet Inc.
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