Form 4: Ethos Technologies CEO Sells Shares
Insider Transaction (Form 4)
Peter George Colis, CEO and Secretary and a Director of Ethos Technologies Inc., sold 70,000 shares of common stock on September 16, 2026.
Summary
- Conversion of derivative: acquired 23,334 Class A Common Stock on September 16, 2026; holds 1,560,694 after (Direct).
- Open-market sale: disposed of 21,363 Class A Common Stock at $39.77 ($849,607) on September 16, 2026; holds 1,539,331 after (Direct).
- Open-market sale: disposed of 1,971 Class A Common Stock at $40.35 ($79,530) on September 16, 2026; holds 1,537,360 after (Direct).
- Conversion of derivative: acquired 23,333 Class A Common Stock on September 17, 2026; holds 1,560,693 after (Direct).
- Open-market sale: disposed of 1,900 Class A Common Stock at $37.69 ($71,611) on September 17, 2026; holds 1,558,793 after (Direct).
- Open-market sale: disposed of 21,118 Class A Common Stock at $38.94 ($822,335) on September 17, 2026; holds 1,537,675 after (Direct).
- Open-market sale: disposed of 315 Class A Common Stock at $39.67 ($12,496) on September 17, 2026; holds 1,537,360 after (Direct).
- Conversion of derivative: acquired 23,333 Class A Common Stock on September 18, 2026; holds 1,560,693 after (Direct).
- Open-market sale: disposed of 7,190 Class A Common Stock at $35.98 ($258,696) on September 18, 2026; holds 1,553,503 after (Direct).
- Open-market sale: disposed of 9,648 Class A Common Stock at $37.05 ($357,458) on September 18, 2026; holds 1,543,855 after (Direct).
- Open-market sale: disposed of 6,495 Class A Common Stock at $37.52 ($243,692) on September 18, 2026; holds 1,537,360 after (Direct).
- Conversion of derivative: disposed of 23,334 Class B Common Stock on September 16, 2026; holds 6,131,347 after (Direct).
- Conversion of derivative: disposed of 23,333 Class B Common Stock on September 17, 2026; holds 6,108,014 after (Direct).
- Conversion of derivative: disposed of 23,333 Class B Common Stock on September 18, 2026; holds 6,084,681 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $2,695,425 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Peter George Colis — Director, Officer (CEO and Secretary)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-09-16 | Conversion of derivative | Class A Common Stock | 23,334 | — | — | 1,560,694 |
| 2026-09-16 | Open-market sale | Class A Common Stock | 21,363 | $40 | $849.6K | 1,539,331 |
| 2026-09-16 | Open-market sale | Class A Common Stock | 1,971 | $40 | $79.5K | 1,537,360 |
| 2026-09-17 | Conversion of derivative | Class A Common Stock | 23,333 | — | — | 1,560,693 |
| 2026-09-17 | Open-market sale | Class A Common Stock | 1,900 | $38 | $71.6K | 1,558,793 |
| 2026-09-17 | Open-market sale | Class A Common Stock | 21,118 | $39 | $822.3K | 1,537,675 |
| 2026-09-17 | Open-market sale | Class A Common Stock | 315 | $40 | $12.5K | 1,537,360 |
| 2026-09-18 | Conversion of derivative | Class A Common Stock | 23,333 | — | — | 1,560,693 |
| 2026-09-18 | Open-market sale | Class A Common Stock | 7,190 | $36 | $258.7K | 1,553,503 |
| 2026-09-18 | Open-market sale | Class A Common Stock | 9,648 | $37 | $357.5K | 1,543,855 |
| 2026-09-18 | Open-market sale | Class A Common Stock | 6,495 | $38 | $243.7K | 1,537,360 |
| 2026-09-16 | Conversion of derivative | Class B Common Stock | 23,334 | — | — | 6,131,347 |
| 2026-09-17 | Conversion of derivative | Class B Common Stock | 23,333 | — | — | 6,108,014 |
| 2026-09-18 | Conversion of derivative | Class B Common Stock | 23,333 | — | — | 6,084,681 |
Key Dates
| Date | Description |
|---|---|
| 2026-09-16 | Conversion of derivative (23,334 shares) |
| 2026-09-16 | Open-market sale (21,363 shares) |
| 2026-09-16 | Open-market sale (1,971 shares) |
| 2026-09-17 | Conversion of derivative (23,333 shares) |
| 2026-09-17 | Open-market sale (1,900 shares) |
| 2026-09-17 | Open-market sale (21,118 shares) |
| 2026-09-17 | Open-market sale (315 shares) |
| 2026-09-18 | Conversion of derivative (23,333 shares) |
| 2026-09-18 | Open-market sale (7,190 shares) |
| 2026-09-18 | Open-market sale (9,648 shares) |
| 2026-09-18 | Open-market sale (6,495 shares) |
| 2026-09-16 | Conversion of derivative (23,334 shares) |
| 2026-09-17 | Conversion of derivative (23,333 shares) |
| 2026-09-18 | Conversion of derivative (23,333 shares) |
Keywords
insider transaction, Form 4, LIFE, Ethos Technologies Inc., bearish, Peter George Colis
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