Form 4: Ethos Technologies CEO Sells Shares
Insider Transaction (Form 4)
Peter George Colis, CEO and Secretary and a Director of Ethos Technologies Inc., sold 84,448 shares of common stock on August 19, 2026.
Summary
- Conversion of derivative: acquired 27,924 Class A Common Stock on August 19, 2026; holds 1,593,884 after (Direct).
- Open-market sale: disposed of 23,653 Class A Common Stock at $32.89 ($777,947) on August 19, 2026; holds 1,570,231 after (Direct).
- Open-market sale: disposed of 4,271 Class A Common Stock at $33.61 ($143,548) on August 19, 2026; holds 1,565,960 after (Direct).
- Conversion of derivative: acquired 27,924 Class A Common Stock on August 20, 2026; holds 1,593,884 after (Direct).
- Open-market sale: disposed of 13,180 Class A Common Stock at $32.60 ($429,668) on August 20, 2026; holds 1,580,704 after (Direct).
- Open-market sale: disposed of 14,744 Class A Common Stock at $33.23 ($489,943) on August 20, 2026; holds 1,565,960 after (Direct).
- Open-market sale: disposed of 24,564 Class A Common Stock at $33.30 ($817,981) on August 21, 2026; holds 1,541,396 after (Direct).
- Open-market sale: disposed of 4,036 Class A Common Stock at $33.85 ($136,619) on August 21, 2026; holds 1,537,360 after (Direct).
- Conversion of derivative: disposed of 27,924 Class B Common Stock on August 19, 2026; holds 6,182,605 after (Direct).
- Conversion of derivative: disposed of 27,924 Class B Common Stock on August 20, 2026; holds 6,154,681 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $2,795,706 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Peter George Colis — Director, Officer (CEO and Secretary)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-19 | Conversion of derivative | Class A Common Stock | 27,924 | — | — | 1,593,884 |
| 2026-08-19 | Open-market sale | Class A Common Stock | 23,653 | $33 | $777.9K | 1,570,231 |
| 2026-08-19 | Open-market sale | Class A Common Stock | 4,271 | $34 | $143.5K | 1,565,960 |
| 2026-08-20 | Conversion of derivative | Class A Common Stock | 27,924 | — | — | 1,593,884 |
| 2026-08-20 | Open-market sale | Class A Common Stock | 13,180 | $33 | $429.7K | 1,580,704 |
| 2026-08-20 | Open-market sale | Class A Common Stock | 14,744 | $33 | $489.9K | 1,565,960 |
| 2026-08-21 | Open-market sale | Class A Common Stock | 24,564 | $33 | $818.0K | 1,541,396 |
| 2026-08-21 | Open-market sale | Class A Common Stock | 4,036 | $34 | $136.6K | 1,537,360 |
| 2026-08-19 | Conversion of derivative | Class B Common Stock | 27,924 | — | — | 6,182,605 |
| 2026-08-20 | Conversion of derivative | Class B Common Stock | 27,924 | — | — | 6,154,681 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-19 | Conversion of derivative (27,924 shares) |
| 2026-08-19 | Open-market sale (23,653 shares) |
| 2026-08-19 | Open-market sale (4,271 shares) |
| 2026-08-20 | Conversion of derivative (27,924 shares) |
| 2026-08-20 | Open-market sale (13,180 shares) |
| 2026-08-20 | Open-market sale (14,744 shares) |
| 2026-08-21 | Open-market sale (24,564 shares) |
| 2026-08-21 | Open-market sale (4,036 shares) |
| 2026-08-19 | Conversion of derivative (27,924 shares) |
| 2026-08-20 | Conversion of derivative (27,924 shares) |
Keywords
insider transaction, Form 4, LIFE, Ethos Technologies Inc., bearish, Peter George Colis
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