Form 4: Equitable Holdings COO Sells Shares Under 10b5-1 Plan
Insider Transaction Report
Equitable Holdings' Chief Operating Officer, Jeffrey J. Hurd, sold 6,790 shares of common stock for approximately $47.65 per share under a pre-arranged trading plan.
Summary
- Jeffrey J. Hurd, Chief Operating Officer of Equitable Holdings, Inc. (EQH), disposed of 6,790 shares of Common Stock.
- The transaction occurred on January 15, 2026, at a weighted average sales price of $47.6523 per share.
- The sale was executed pursuant to a Rule 10b5-1 trading plan, which was adopted by Mr. Hurd on May 1, 2025.
- Following this transaction, Mr. Hurd beneficially owns 55,022.56 shares, which includes Restricted Stock Units.
Sentiment
Score: 5
Explanation: The sentiment is neutral as the transaction is a pre-planned insider sale under a 10b5-1 plan, which typically does not carry significant positive or negative implications for the company's immediate prospects.
Positives
- The sale was conducted under a pre-arranged Rule 10b5-1 trading plan, indicating a planned, non-discretionary transaction rather than a reaction to new material non-public information.
Negatives
- The transaction represents a reduction in the direct beneficial ownership of common stock by a key executive.
Corporate Governance
| Change Type | Description | Effective Date | Impact Assessment |
|---|---|---|---|
| Trading Plan Adoption | Jeffrey J. Hurd adopted a Rule 10b5-1 trading plan on May 1, 2025, which allows insiders to sell shares at pre-determined times or prices to avoid accusations of insider trading. | 05/01/2025 | Enhances transparency and compliance with insider trading regulations by pre-scheduling stock transactions. |
Stakeholder Impact
- Shareholders: A minor reduction in insider ownership, but mitigated by the pre-planned nature of the sale, suggesting no new material information influenced the decision.
Key Dates
| Date | Description |
|---|---|
| 05/01/2025 | Date the Rule 10b5-1 trading plan was adopted by Jeffrey J. Hurd. |
| 01/15/2026 | Date of the reported transaction where 6,790 shares of Common Stock were sold. |
| 01/16/2026 | Date the Form 4 was signed by Swathi Padmanabhan as attorney-in-fact for Jeffrey J. Hurd. |
Keywords
Equitable Holdings, EQH, Jeffrey J. Hurd, Chief Operating Officer, Insider Trading, Form 4, Stock Sale, 10b5-1 Plan
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