Form 4: Equitable Holdings COO Sells Shares
Insider Transaction (Form 4)
Jeffrey J Hurd, Chief Operating Officer of Equitable Holdings, Inc., sold 14,358 shares of common stock on July 15, 2026.
Summary
- Option exercise/conversion: acquired 9,358 Common Stock at $21.34 ($199,700) on July 15, 2026; holds 84,106 after (Direct).
- Open-market sale: disposed of 1,400 Common Stock at $48.01 ($67,210) on July 15, 2026; holds 82,706 after (Direct).
- Open-market sale: disposed of 7,958 Common Stock at $49.01 ($390,042) on July 15, 2026; holds 74,748 after (Direct).
- Open-market sale: disposed of 800 Common Stock at $48.02 ($38,415) on July 15, 2026; holds 73,948 after (Direct).
- Open-market sale: disposed of 4,200 Common Stock at $49.03 ($205,914) on July 15, 2026; holds 69,748 after (Direct).
- Option exercise/conversion: disposed of 9,358 Employee Stock Options (right to buy) on July 15, 2026; holds 9,359 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $701,581 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Jeffrey J Hurd — Officer (Chief Operating Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-15 | Option exercise/conversion | Common Stock | 9,358 | $21 | $199.7K | 84,105.503 |
| 2026-07-15 | Open-market sale | Common Stock | 1,400 | $48 | $67.2K | 82,705.503 |
| 2026-07-15 | Open-market sale | Common Stock | 7,958 | $49 | $390.0K | 74,747.503 |
| 2026-07-15 | Open-market sale | Common Stock | 800 | $48 | $38.4K | 73,947.503 |
| 2026-07-15 | Open-market sale | Common Stock | 4,200 | $49 | $205.9K | 69,747.503 |
| 2026-07-15 | Option exercise/conversion | Employee Stock Options (right to buy) | 9,358 | — | — | 9,359 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-15 | Option exercise/conversion (9,358 shares) |
| 2026-07-15 | Open-market sale (1,400 shares) |
| 2026-07-15 | Open-market sale (7,958 shares) |
| 2026-07-15 | Open-market sale (800 shares) |
| 2026-07-15 | Open-market sale (4,200 shares) |
| 2026-07-15 | Option exercise/conversion (9,358 shares) |
Keywords
insider transaction, Form 4, EQH, Equitable Holdings, Inc., bearish, Jeffrey J Hurd
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