Form 4: Equitable Holdings COO Jeffrey Hurd Sells Shares Under 10b5-1 Trading Plan

Jeffrey Hurd, Chief Operating Officer of Equitable Holdings, sold 6,666 shares of common stock at an average price of $52.9109 on May 15, 2025, under a pre-arranged Rule 10b5-1 trading plan.

Summary

• On May 15, 2025, Jeffrey Hurd, the Chief Operating Officer of Equitable Holdings, sold 6,666 shares of the company's common stock.
• The sale was executed at a weighted average price of $52.9109 per share, with individual trades ranging from $52.6400 to $53.4000.
• The transaction was conducted under a Rule 10b5-1 trading plan adopted on August 7, 2024.
• Following the transaction, Hurd beneficially owns 94,980.32 shares of Equitable Holdings, which includes Restricted Stock Units.

Sentiment

Score: 5

Explanation: The document is a standard regulatory filing detailing a stock sale by an executive. It doesn't inherently convey positive or negative sentiment.

Industry Context

This Form 4 filing is a routine disclosure of insider trading activity. It is common for executives to use 10b5-1 trading plans to sell shares over time to avoid accusations of insider trading. The sale represents a small percentage of Hurd's overall holdings.

Stakeholder Impact

• The sale of shares by a high-ranking executive could be perceived negatively by some shareholders, although the existence of a 10b5-1 plan mitigates this concern.

Key Dates

Keywords

Equitable Holdings, Jeffrey Hurd, stock sale, Form 4, Rule 10b5-1, COO, EQH