Form 4: Equitable Holdings COO, Jeffrey Hurd, Sells 6,666 Shares Under 10b5-1 Plan

Equitable Holdings' Chief Operating Officer, Jeffrey Hurd, sold 6,666 shares of common stock at a weighted average price of $54.6471 per share on January 15, 2025, under a pre-arranged trading plan.

Summary

• Jeffrey Hurd, the Chief Operating Officer of Equitable Holdings, sold 6,666 shares of the company's common stock on January 15, 2025.
• The sale was executed under a Rule 10b5-1 trading plan adopted on August 7, 2024.
• The shares were sold at a weighted average price of $54.6471, with individual trades ranging from $51.0800 to $52.0400.
• Following the transaction, Hurd's direct holdings include 92,209.49 shares, which includes Restricted Stock Units.

Sentiment

Score: 5

Explanation: The document is a routine disclosure of an insider stock sale under a pre-arranged plan, which is neither positive nor negative for the company's outlook.

Industry Context

This is a routine disclosure of an insider stock sale, which is common for executives of publicly traded companies. The use of a 10b5-1 plan indicates the sale was pre-planned and not based on any non-public information.

Comparison to Industry Standards

• The use of a 10b5-1 trading plan is a standard practice for executives at publicly traded companies to avoid accusations of insider trading.
• The sale of shares by an executive is a common occurrence and does not necessarily indicate a negative outlook for the company.
• Similar transactions are regularly reported by executives at comparable financial services companies.

Stakeholder Impact

• The sale of shares by an executive may have a minor impact on shareholder sentiment, but is unlikely to have a significant effect.

Key Dates

Keywords

Equitable Holdings, Jeffrey Hurd, insider trading, Rule 10b5-1, stock sale, common stock, executive, SEC Form 4