Form 4: Equitable Holdings COO Executes Stock Option Plan

Chief Operating Officer Jeffrey J. Hurd exercised options and sold shares of Equitable Holdings, Inc. under a pre-established 10b5-1 trading plan.

Summary

• COO Jeffrey J. Hurd exercised 9,358 employee stock options at a strike price of $21.34.
• Following the exercise, the reporting person sold a total of 14,358 shares across multiple transactions on April 15, 2026.
• The sales were executed at weighted average prices ranging from $40.4399 to $41.0574 per share.
• The transactions were conducted pursuant to a Rule 10b5-1 trading plan adopted on May 1, 2025.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event, as the transactions were pre-planned and represent standard executive compensation realization.

Positives

• The transactions were executed under a pre-planned 10b5-1 trading plan, which typically indicates the sales are not based on material non-public information.

Negatives

• The transaction results in a net reduction of the executive's direct beneficial ownership in the company.

Risks

• None identified in this filing.

Future Outlook

No forward-looking guidance provided in this filing.

Industry Context

StockSavvy.ai notes that routine insider selling under 10b5-1 plans is a standard corporate governance practice for executives to manage personal liquidity and is generally viewed as neutral by the market.

Comparison to Industry Standards

• The use of 10b5-1 plans is consistent with best practices for senior executives at large-cap financial services firms like Equitable Holdings to avoid potential insider trading concerns.

Stakeholder Impact

• Minimal impact on shareholders as the transactions were conducted via a pre-arranged plan.

Next Steps

• No future actions or milestones mentioned.

Key Dates

Keywords

Equitable Holdings, EQH, Insider Trading, Form 4, Stock Options, 10b5-1