Form 4: Equitable Holdings CEO Pearson Sells Shares, Exercises Options

Equitable Holdings President and CEO Mark Pearson executed a Rule 10b5-1 trading plan, exercising stock options and selling common stock.

Summary

• Mark Pearson, President and CEO of Equitable Holdings, is the reporting person for these transactions.
• The reported transactions were executed pursuant to a Rule 10b5-1 trading plan adopted by Mr. Pearson on May 16, 2025.
• On September 18, 2025, Mr. Pearson exercised 27,200 employee stock options at an exercise price of $23.18 per share.
• On September 18, 2025, Mr. Pearson sold 39,551 shares of common stock at a weighted average sales price of $54.2247 per share.
• On September 19, 2025, Mr. Pearson sold an additional 149 shares of common stock at a price of $54.47 per share.
• Following these transactions, Mr. Pearson beneficially owns 690,529 shares of common stock, which includes Restricted Stock Units.
• Mr. Pearson also holds 272,000 unexercised employee stock options.
• The exercised options were granted under Equitable Holdings' 2019 Omnibus Incentive Plan and vested in three installments beginning on February 26, 2021.

Sentiment

Score: 6

Explanation: The sentiment is neutral to slightly positive. The transactions are routine insider sales under a pre-arranged 10b5-1 plan, which is generally viewed as neutral. The executive profited from option exercise, which is positive for the individual, but the net sale of shares could be seen as a slight negative by some investors, though it's a common practice for diversification.

Positives

• The transactions were conducted under a pre-arranged Rule 10b5-1 trading plan, indicating planned and transparent insider activity.
• The exercise of options at $23.18 and subsequent sale at an average price over $54.00 demonstrates a significant profit for the executive.

Negatives

• A net reduction in direct common stock holdings by a key executive, although executed under a pre-planned schedule, could be perceived as a slight negative by some investors.

Future Outlook

This filing does not contain explicit forward-looking statements or guidance, as it is a report of past insider transactions.

Industry Context

This Form 4 filing details routine insider transactions by a key executive and does not provide broader industry context or trends.

Stakeholder Impact

• Shareholders: The sale of shares by a key executive, even under a 10b5-1 plan, could lead to minor market sentiment shifts, though the pre-planned nature mitigates negative interpretations.
• Employees: No direct impact on employees is indicated by this filing.

Key Dates

Keywords

Equitable Holdings, EQH, Mark Pearson, Insider Trading, Form 4, Stock Options, Common Stock, 10b5-1 Plan, CEO, Director, Share Sale