Form 4: Equitable Holdings CAO Sells 4,300 Shares

Equitable Holdings' Chief Accounting Officer, William James Eckert IV, sold 4,300 shares of common stock for $47.27 per share on December 10, 2025, under a Rule 10b5-1 plan.

Summary

• William James Eckert IV, Chief Accounting Officer of Equitable Holdings, Inc. (EQH), reported a sale of common stock.
• The transaction occurred on December 10, 2025.
• A total of 4,300 shares of common stock were disposed of.
• The shares were sold at a price of $47.27 per share.
• Following this transaction, Mr. Eckert beneficially owns 15,625.46 shares, which includes Restricted Stock Units (RSUs).
• The transaction was made pursuant to a Rule 10b5-1(c) plan, indicating a pre-arranged sale.

Sentiment

Score: 5

Explanation: The sale of shares by a Chief Accounting Officer is generally a neutral to slightly negative signal. However, the execution under a Rule 10b5-1 plan mitigates the negative sentiment, indicating a pre-planned transaction rather than a reaction to new, adverse information.

Positives

• The transaction was executed under a Rule 10b5-1(c) plan, suggesting a pre-scheduled sale for personal financial planning rather than a reaction to new, negative company information.

Negatives

• An insider sale, even if pre-planned, can sometimes be perceived as a slight negative signal regarding management's confidence in the company's near-term stock price appreciation.

Future Outlook

NA

Industry Context

NA

Stakeholder Impact

• Shareholders may interpret the insider sale as a minor signal, though the Rule 10b5-1 plan suggests it's for personal financial management rather than a lack of confidence in the company.

Key Dates

Keywords

Equitable Holdings, EQH, Insider Sale, Form 4, William James Eckert IV, Chief Accounting Officer, Stock Transaction, Rule 10b5-1