Form 4: Equitable COO Sells Shares via Pre-Planned Trade

Equitable Holdings' Chief Operating Officer, Jeffrey Hurd, sold 6,790 shares of common stock for approximately $367,300 through a pre-arranged trading plan.

Summary

• Jeffrey J. Hurd, Chief Operating Officer of Equitable Holdings, Inc. (EQH), reported a sale of company common stock.
• The transaction involved 6,790 shares of common stock.
• The shares were sold at a weighted average price of $54.0928 per share, with prices ranging from $53.7900 to $54.7800.
• The total value of the sale was approximately $367,300.
• The sale was executed on August 15, 2025.
• This transaction was conducted under a Rule 10b5-1 trading plan, which was adopted on May 1, 2025.
• Following the sale, Mr. Hurd beneficially owns 88,677.78 shares, which includes Restricted Stock Units.

Sentiment

Score: 5

Explanation: The sale is a routine insider transaction under a pre-arranged Rule 10b5-1 plan, which typically has a neutral market impact as it's not indicative of new, adverse company-specific information.

Positives

• The sale was conducted pursuant to a Rule 10b5-1 trading plan, indicating it was a pre-scheduled event for personal financial planning rather than a reaction to new, adverse company information.

Negatives

• Insider selling, even if pre-planned, can sometimes be perceived negatively by the market as it reduces insider ownership.

Future Outlook

NA

Industry Context

NA

Key Dates

Recommendation

The insider sale was conducted under a pre-arranged Rule 10b5-1 trading plan, which suggests it is part of routine personal financial management rather than a signal of new company-specific information. This transaction alone does not provide a strong basis for a change in investment recommendation.

Keywords

Equitable Holdings, EQH, insider trading, Form 4, stock sale, Jeffrey Hurd, Rule 10b5-1