Form 4: Equifax EVP, CFO & COO Sells Shares Under 10b5-1 Plan

John W. Gamble Jr., Equifax's EVP, CFO & COO, sold 2,500 shares of common stock for $208.37 per share as part of a pre-arranged Rule 10b5-1 trading plan.

Summary

• John W. Gamble Jr., the Executive Vice President, Chief Financial Officer, and Chief Operating Officer of Equifax Inc. (EFX), reported a sale of common stock.
• The transaction involved the disposition of 2,500 shares of Equifax common stock.
• The shares were sold at a price of $208.37 per share.
• The sale occurred on November 20, 2025.
• Following this transaction, John W. Gamble Jr. beneficially owns 59,527 shares of Equifax common stock.
• The sale was executed pursuant to a Rule 10b5-1 trading plan, which was adopted by Mr. Gamble on May 14, 2025.
• The reported beneficial ownership includes accrued dividend equivalent units for dividends reinvested in corresponding restricted stock units through the company's last dividend payment date.

Sentiment

Score: 5

Explanation: The sentiment is neutral as the reported transaction is a pre-scheduled sale under a Rule 10b5-1 plan, which is a routine event for executives and not typically indicative of new positive or negative company developments.

Positives

• The transaction was conducted under a Rule 10b5-1 trading plan, which demonstrates a commitment to transparent and pre-scheduled insider trading practices, mitigating concerns about sales based on immediate non-public information.

Negatives

• While pre-planned, any insider sale can sometimes be perceived negatively by the market, potentially signaling a lack of confidence, although the 10b5-1 plan largely mitigates this interpretation.

Future Outlook

This filing does not contain any forward-looking statements or guidance regarding the company's future performance or outlook.

Industry Context

Form 4 filings are routine disclosures for executives of publicly traded companies to report changes in their beneficial ownership of company securities. Rule 10b5-1 plans are common tools used by executives to pre-arrange stock sales or purchases in compliance with insider trading laws, providing an affirmative defense against claims of trading on material non-public information.

Stakeholder Impact

• Shareholders: The sale is a routine insider transaction under a pre-arranged plan and is unlikely to have a significant direct impact on shareholders. It provides transparency regarding executive stock ownership changes.

Key Dates

Keywords

Equifax, EFX, Insider Trading, Stock Sale, Form 4, 10b5-1 Plan, Executive Compensation, Common Stock