Form 4: Equifax CEO Sells Shares Under 10b5-1 Plan

Equifax CEO Mark W. Begor reported exercising stock options and selling a significant number of common shares under a pre-arranged 10b5-1 trading plan on October 27, 2025.

Summary

• Mark W. Begor, CEO and Director of Equifax Inc. (EFX), reported transactions on October 27, 2025.
• He acquired 27,959 shares of Common Stock by exercising stock options at a price of $191.44 per share.
• Concurrently, he disposed of a total of 49,392 shares of Common Stock.
• This disposal included 47 shares gifted at $0.0000 and 49,345 shares sold through various transactions.
• The sales were executed under a Rule 10b5-1 trading plan adopted on November 14, 2024.
• Direct sales totaled 27,959 shares at weighted average prices ranging from $228.73 to $235.43.
• Indirect sales, through a 2-year June 2025 GRAT, totaled 21,386 shares at weighted average prices ranging from $228.73 to $234.93.
• Following these transactions, Mr. Begor directly beneficially owns 142,934 shares and indirectly owns 82,070 shares through various GRATs.

Sentiment

Score: 5

Explanation: The filing reports routine insider transactions, including option exercise and sales under a pre-arranged 10b5-1 plan, which is a neutral event for company operations.

Positives

• The exercise of stock options indicates the reporting person's belief in the value of the company's stock at the exercise price.
• The transactions were conducted under a pre-arranged Rule 10b5-1 trading plan, which demonstrates a structured approach to managing personal holdings and mitigates concerns about opportunistic insider trading.

Negatives

• Significant insider selling, even if pre-planned, can sometimes be perceived negatively by investors, potentially signaling a lack of confidence or a desire to diversify holdings.

Future Outlook

This Form 4 filing does not contain any forward-looking statements or guidance regarding the company's future performance or strategic direction.

Management Comments

• The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/14/2024.

Industry Context

This filing is a routine insider transaction report and does not provide information relevant to broader industry trends or competitive landscape analysis.

Comparison to Industry Standards

• This Form 4 filing details personal stock transactions by an insider and does not contain information suitable for comparison to global industry benchmarks, comparable companies, or projects.

Corporate Governance

Related Party Transactions

• The gifting of 47 shares of common stock.
• Indirect beneficial ownership and sales through various Grantor Retained Annuity Trusts (GRATs), including a 2-year June 2025 GRAT, 2-year 2025 GRAT, 2-year February 2024 GRAT, 2-year July 2024 GRAT, 2-year May 2025 GRAT, and 3-year July 2024 GRAT.

Stakeholder Impact

• Shareholders: The transactions represent a change in the CEO's personal holdings, which is a routine disclosure. The sales were pre-planned, reducing concerns about opportunistic selling.
• Employees: No direct impact on employees is indicated.
• Customers/Suppliers/Creditors: No direct impact on these stakeholders is indicated.

Key Dates

Keywords

Equifax, EFX, Mark Begor, Insider Trading, Form 4, Stock Options, 10b5-1 Plan, CEO, Director, Share Sale, Beneficial Ownership