Form 4: Equifax CEO Sells Shares
Insider Transaction (Form 4)
Mark W Begor, CEO and a Director of Equifax Inc, sold 37,791 shares of common stock on July 24, 2026.
Summary
- Option exercise/conversion: acquired 37,791 Common Stock at $112.46 ($4,249,976) on July 24, 2026; holds 309,681 after (Direct).
- Open-market sale: disposed of 500 Common Stock at $175.85 ($87,926) on July 24, 2026; holds 309,181 after (Direct).
- Open-market sale: disposed of 600 Common Stock at $169.86 ($101,915) on July 24, 2026; holds 308,581 after (Direct).
- Open-market sale: disposed of 600 Common Stock at $168.47 ($101,085) on July 24, 2026; holds 307,981 after (Direct).
- Open-market sale: disposed of 1,300 Common Stock at $174.91 ($227,386) on July 24, 2026; holds 306,681 after (Direct).
- Open-market sale: disposed of 2,936 Common Stock at $173.79 ($510,241) on July 24, 2026; holds 303,745 after (Direct).
- Open-market sale: disposed of 4,112 Common Stock at $172.79 ($710,512) on July 24, 2026; holds 299,633 after (Direct).
- Open-market sale: disposed of 6,200 Common Stock at $171.26 ($1,061,824) on July 24, 2026; holds 293,433 after (Direct).
- Open-market sale: disposed of 21,543 Common Stock at $172.00 ($3,705,366) on July 24, 2026; holds 271,890 after (Direct).
- Option exercise/conversion: disposed of 37,791 Stock Option/Right to Buy on July 24, 2026; holds 37,792 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $6,506,255 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Mark W Begor — Director, Officer (CEO)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-24 | Option exercise/conversion | Common Stock | 37,791 | $112 | $4.2M | 309,681 |
| 2026-07-24 | Open-market sale | Common Stock | 500 | $176 | $87.9K | 309,181 |
| 2026-07-24 | Open-market sale | Common Stock | 600 | $170 | $101.9K | 308,581 |
| 2026-07-24 | Open-market sale | Common Stock | 600 | $168 | $101.1K | 307,981 |
| 2026-07-24 | Open-market sale | Common Stock | 1,300 | $175 | $227.4K | 306,681 |
| 2026-07-24 | Open-market sale | Common Stock | 2,936 | $174 | $510.2K | 303,745 |
| 2026-07-24 | Open-market sale | Common Stock | 4,112 | $173 | $710.5K | 299,633 |
| 2026-07-24 | Open-market sale | Common Stock | 6,200 | $171 | $1.1M | 293,433 |
| 2026-07-24 | Open-market sale | Common Stock | 21,543 | $172 | $3.7M | 271,890 |
| 2026-07-24 | Option exercise/conversion | Stock Option/Right to Buy | 37,791 | — | — | 37,792 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-24 | Option exercise/conversion (37,791 shares) |
| 2026-07-24 | Open-market sale (500 shares) |
| 2026-07-24 | Open-market sale (600 shares) |
| 2026-07-24 | Open-market sale (600 shares) |
| 2026-07-24 | Open-market sale (1,300 shares) |
| 2026-07-24 | Open-market sale (2,936 shares) |
| 2026-07-24 | Open-market sale (4,112 shares) |
| 2026-07-24 | Open-market sale (6,200 shares) |
| 2026-07-24 | Open-market sale (21,543 shares) |
| 2026-07-24 | Option exercise/conversion (37,791 shares) |
Keywords
insider transaction, Form 4, EFX, EQUIFAX INC, bearish, Mark W Begor
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