Form 4: Equifax CEO Mark Begor Executes Stock Options and Sells Shares Under 10b5-1 Plan

Equifax CEO Mark Begor exercised stock options and sold shares of common stock on April 28, 2025, under a pre-arranged Rule 10b5-1 trading plan.

Summary

• On April 28, 2025, Mark W Begor, CEO of Equifax Inc., executed stock options to acquire 22,160 shares of common stock at a price of $175.48 per share.
• Simultaneously, Begor sold 22,160 shares of Equifax common stock at a price of $256.61 per share.
• These transactions were conducted under a pre-arranged Rule 10b5-1 trading plan adopted on November 14, 2024.
• Following these transactions, Begor directly owns 142,395 shares of Equifax common stock.
• Begor also indirectly owns shares through various grantor retained annuity trusts (GRATs).
• These GRATs include the 2-yr 2023 GRAT (43,382 shares), 2-yr 2025 GRAT (10,500 shares), 2-yr Feb 2024 GRAT (9,525 shares), 2-yr Jul 2024 GRAT (24,125 shares), 3-yr Jul 2024 GRAT (24,225 shares), and 4-yr 2021 GRAT (12,333 shares).

Sentiment

Score: 6

Explanation: The sentiment is neutral. The filing simply reports transactions under a pre-existing trading plan, which is a common and expected practice.

Positives

• The CEO's transactions are being conducted under a pre-arranged 10b5-1 trading plan, which is generally viewed as a transparent and orderly way to manage stock sales.

Industry Context

Insider transactions are routinely monitored by investors as they can provide insights into management's perspective on the company's valuation and future prospects. The use of a 10b5-1 plan suggests a planned and orderly approach to these transactions.

Comparison to Industry Standards

• Many executives at publicly traded companies use 10b5-1 trading plans to manage their stock sales, which is a common practice.
• The size of the transaction is not unusual for a CEO of a company the size of Equifax.
• Comparable companies such as Experian and TransUnion also see regular Form 4 filings from their executives.

Stakeholder Impact

• The transactions may have a minor impact on shareholders due to the change in ownership, but the use of a 10b5-1 plan mitigates concerns about insider information.

Key Dates

Keywords

Equifax, Mark Begor, CEO, stock options, Form 4, Rule 10b5-1, GRAT, insider trading