Form 4: Entravision Director's Trust Sells Shares
Insider Ownership Change
Alexandra Seros, a director and 10% owner of Entravision Communications Corp, reported changes in beneficial ownership, including sales by a family trust.
Summary
- Alexandra Seros, a Director and 10% Owner of Entravision Communications Corp (EVC), reported changes in beneficial ownership of Class A common stock.
- On September 9, 2024, the Estate of Walter F. Ulloa was settled, transferring 2,652,612 shares of Class A Common Stock into various sub-trusts under the Seros Ulloa Family Trust of 1996.
- Specifically, 1,220,201 shares were settled into the Survivor's Trust, 1,087,571 shares into the Non-Exempt Marital Trust, and 344,840 shares into the Bypass Trust, all at a price of $0 per share.
- The Survivor's Trust under the Seros Ulloa Family Trust of 1996 subsequently sold a total of 81,802 shares of Class A common stock in August 2025.
- These sales occurred on August 19, 2025 (15,523 shares at a weighted average price of $2.3926), August 20, 2025 (29,443 shares at $2.393), and August 21, 2025 (36,836 shares at $2.354).
- Following these transactions, the Survivor's Trust beneficially owns 11,738,341 shares, the Non-Exempt Marital Trust owns 1,087,571 shares, and the Bypass Trust owns 344,840 shares.
- An additional 889,848 shares are indirectly owned by the Walter F. Ulloa Irrevocable Trust of 1996.
Sentiment
Score: 5
Explanation: The filing reports routine insider transactions related to estate settlement and subsequent sales by a family trust, which are generally neutral in terms of company performance.
Positives
- The structured settlement of the Estate of Walter F. Ulloa into various family trusts ensures clear ownership and management of the shares.
- The granting of Power of Attorney to Jeffrey DeMartino streamlines the process for future SEC filings for Alexandra Seros and the Family Trust.
Negatives
- The sales of 81,802 shares by the Survivor's Trust, while relatively small, represent a reduction in insider holdings.
- The sales occurred at prices ranging from $2.33 to $2.43, which may be below recent trading highs for EVC, though the filing does not provide context on market prices.
Risks
- No specific company operational or financial risks are mentioned in this Form 4 filing. The filing pertains to insider ownership changes.
Future Outlook
The filing does not contain any forward-looking statements or guidance regarding the company's future performance or strategic direction.
Management Comments
- Alexandra Seros disclaims beneficial ownership of these securities except to the extent of her pecuniary interest therein, if any.
- The Reporting Person undertakes to provide to Entravision Communications Corporation (the 'Issuer'), any security holder of the Issuer, or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
Industry Context
This Form 4 filing reports insider transactions and does not provide information relevant to broader industry trends or competitive analysis.
Corporate Governance
| Change Type | Description | Effective Date | Impact Assessment |
|---|---|---|---|
| Power of Attorney Grant | Alexandra Seros granted Power of Attorney to Jeffrey DeMartino, General Counsel and Secretary of Entravision, to prepare, execute, and file SEC Forms 3, 4, 5, and Schedule 13D. | August 20, 2025 | Streamlines SEC filing compliance for Alexandra Seros. |
| Power of Attorney Grant | The Seros Ulloa Family Trust of 1996 granted Power of Attorney to Jeffrey DeMartino, General Counsel and Secretary of Entravision, to prepare, execute, and file SEC Forms 3, 4, 5, and Schedule 13D. | August 21, 2025 | Streamlines SEC filing compliance for the Family Trust. |
Related Party Transactions
- On September 9, 2024, 2,652,612 shares of Class A Common Stock were transferred from the Estate of Walter F. Ulloa to various sub-trusts (Survivor's Trust, Non-Exempt Marital Trust, Bypass Trust) under the Seros Ulloa Family Trust of 1996, which is indirectly controlled by Alexandra Seros as trustee. This represents an internal transfer related to estate settlement.
Stakeholder Impact
- Shareholders: Minimal direct impact from these insider sales, as the volume is not substantial relative to total shares outstanding and the transactions are related to estate planning rather than a change in company fundamentals.
- Employees, Customers, Suppliers, Creditors: No direct impact from this filing, as it pertains solely to insider ownership changes and not operational or financial performance.
Key Dates
| Date | Description |
|---|---|
| 02/10/2023 | 150,000 shares of Class A Common Stock held by the Estate were exercised pursuant to a stock option, with 99,829 shares delivered to the Estate and 50,171 shares withheld for costs and taxes. |
| 09/09/2024 | Settlement of the Estate of Walter F. Ulloa into sub-trusts under the Seros Ulloa Family Trust of 1996, involving the transfer of 2,652,612 shares. |
| 08/19/2025 | Sale of 15,523 shares of Class A common stock by the Survivor's Trust at a weighted average price of $2.3926. |
| 08/20/2025 | Sale of 29,443 shares of Class A common stock by the Survivor's Trust at a weighted average price of $2.393. |
| 08/20/2025 | Date of Power of Attorney granted by Alexandra Seros to Jeffrey DeMartino. |
| 08/21/2025 | Sale of 36,836 shares of Class A common stock by the Survivor's Trust at a weighted average price of $2.354. |
| 08/21/2025 | Date of Power of Attorney granted by The Seros Ulloa Family Trust of 1996 to Jeffrey DeMartino. |
Keywords
Entravision Communications, EVC, Alexandra Seros, Insider Trading, Form 4, Beneficial Ownership, Stock Sales, Family Trust, Estate Settlement
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