SCHEDULE 13G: Jon McKenzie Discloses 7.92% Stake in Elite Performance Holding Corp.

Jon McKenzie has filed a Schedule 13G, revealing beneficial ownership of 10 million common shares, representing 7.92% of Elite Performance Holding Corp.

Summary

• Jon McKenzie has filed a Schedule 13G with the SEC, disclosing his beneficial ownership in Elite Performance Holding Corp.
• As of September 11, 2023, Mr. McKenzie beneficially owns 10,000,000 common shares of Elite Performance Holding Corp.
• This ownership represents 7.92% of the total outstanding common shares of the issuer.
• Mr. McKenzie holds sole voting power and sole dispositive power over all 10,000,000 shares.
• The filing indicates that the securities were acquired and are held in the ordinary course of business and not for the purpose of changing or influencing control of the issuer.

Sentiment

Score: 6

Explanation: The document is a factual disclosure of a significant ownership stake. While not directly a performance report, a substantial individual investment can be seen as a positive signal of confidence in the company, leading to a slightly positive sentiment.

Positives

• The disclosure of a significant individual stake (7.92%) by Jon McKenzie could be interpreted as a vote of confidence in Elite Performance Holding Corp.'s future prospects.
• The filing explicitly states that the shares were acquired and are held in the ordinary course of business, suggesting a long-term investment perspective rather than an activist intent.

Negatives

• This Schedule 13G filing does not contain information typically considered negative, as it is a disclosure of beneficial ownership rather than a performance report or strategic update.

Risks

• This Schedule 13G filing does not detail specific risks related to the company's operations, financial health, or market conditions, as its primary purpose is to disclose beneficial ownership.

Future Outlook

This Schedule 13G filing does not provide any forward-looking statements or guidance regarding Elite Performance Holding Corp.'s future outlook, as its purpose is solely to disclose beneficial ownership.

Industry Context

This Schedule 13G filing is a standard regulatory disclosure of a significant ownership stake by an individual. It does not provide specific insights into broader industry trends or competitive landscape beyond the fact that a notable investor has taken a substantial position in Elite Performance Holding Corp.

Stakeholder Impact

• Shareholders: The disclosure of a new significant shareholder could influence investor perception and potentially share price, signaling confidence or potential future interest in the company.
• Management: Awareness of a large individual shareholder may influence strategic decisions or communication, though the filing states no intent to influence control.

Key Dates

Keywords

Elite Performance Holding Corp., Jon McKenzie, Schedule 13G, Beneficial Ownership, Common Shares, SEC Filing, Shareholder Disclosure, Institutional Investor