Form 4: EA CEO Sells Shares Under Pre-Arranged 10b5-1 Plan

Electronic Arts CEO Andrew Wilson sold 5,000 shares of common stock for approximately $864,000 through a pre-arranged 10b5-1 trading plan.

Summary

• Andrew Wilson, Chairman & CEO of Electronic Arts Inc. (EA), reported the sale of 5,000 shares of EA common stock.
• The sales occurred on September 22, 2025, through two separate transactions.
• The first transaction involved 2,422 shares sold at a weighted average price of $172.3062 per share, with actual prices ranging from $171.90 to $172.72.
• The second transaction involved 2,578 shares sold at a weighted average price of $173.2436 per share, with actual prices ranging from $172.90 to $173.62.
• The total value of shares sold amounts to approximately $864,451.
• These sales were executed pursuant to a Rule 10b5-1 trading plan established by Mr. Wilson and the Wilson Family Trust on August 6, 2024.
• Following these transactions, Mr. Wilson beneficially owns a total of 179,454 shares of common stock indirectly through various trusts.

Sentiment

Score: 5

Explanation: The sentiment is neutral as this is a routine, pre-planned insider stock sale under a 10b5-1 plan, which is generally not indicative of new positive or negative company developments.

Positives

• The sale was conducted under a pre-established Rule 10b5-1 trading plan, indicating a planned and transparent transaction rather than an immediate reaction to new information.

Negatives

• An insider sale, even if pre-planned, reduces the direct equity stake of a key executive in the company.

Future Outlook

This filing does not contain any forward-looking statements or guidance.

Industry Context

This routine insider transaction by a key executive is a common occurrence in publicly traded companies and does not inherently reflect broader industry trends or competitive positioning.

Stakeholder Impact

• Shareholders: A minor reduction in the CEO's direct equity stake, but the pre-planned nature mitigates concerns about market timing.

Key Dates

Keywords

Electronic Arts, EA, Andrew Wilson, insider trading, stock sale, 10b5-1 plan, CEO, director