Form 4: e.l.f. Beauty Executive Sells Shares
Insider Transaction (Form 4)
Mandy J Fields, See Remarks of e.l.f. Beauty, Inc., sold 16,065 shares of common stock on September 8, 2026.
Summary
- Open-market sale: disposed of 7,965 Common Stock, $0.01 par value at $103.83 ($827,019) on September 8, 2026; holds 98,996 after (Direct).
- Open-market sale: disposed of 4,650 Common Stock, $0.01 par value at $104.73 ($486,985) on September 8, 2026; holds 94,346 after (Direct).
- Open-market sale: disposed of 2,850 Common Stock, $0.01 par value at $105.65 ($301,092) on September 8, 2026; holds 91,496 after (Direct).
- Open-market sale: disposed of 600 Common Stock, $0.01 par value at $106.61 ($63,967) on September 8, 2026; holds 90,896 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $1,679,063 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Mandy J Fields — Officer (See Remarks)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-09-08 | Open-market sale | Common Stock, $0.01 par value | 7,965 | $104 | $827.0K | 98,996 |
| 2026-09-08 | Open-market sale | Common Stock, $0.01 par value | 4,650 | $105 | $487.0K | 94,346 |
| 2026-09-08 | Open-market sale | Common Stock, $0.01 par value | 2,850 | $106 | $301.1K | 91,496 |
| 2026-09-08 | Open-market sale | Common Stock, $0.01 par value | 600 | $107 | $64.0K | 90,896 |
Key Dates
| Date | Description |
|---|---|
| 2026-09-08 | Open-market sale (7,965 shares) |
| 2026-09-08 | Open-market sale (4,650 shares) |
| 2026-09-08 | Open-market sale (2,850 shares) |
| 2026-09-08 | Open-market sale (600 shares) |
Keywords
insider transaction, Form 4, ELF, e.l.f. Beauty, Inc., bearish, Mandy J Fields
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