Form 4: DoubleVerify CFO Nicola T. Allais Executes Stock Sales Under 10b5-1 Plan

DoubleVerify's Chief Financial Officer, Nicola T. Allais, sold a total of 4,440 shares of common stock on December 9th and 10th, 2024, under a pre-arranged 10b5-1 trading plan.

Summary

• Nicola T. Allais, the Chief Financial Officer of DoubleVerify Holdings, Inc., executed multiple transactions involving the company's common stock.
• On December 9, 2024, Mr. Allais acquired 2,220 shares through the exercise of options at a price of $2.01 per share and then sold 2,220 shares at a weighted average price of $20.4083 per share.
• On December 10, 2024, Mr. Allais again acquired 2,220 shares through the exercise of options at a price of $2.01 per share and then sold 2,220 shares at a weighted average price of $20.4362 per share.
• These transactions were conducted under a pre-arranged Rule 10b5-1 trading plan adopted on August 9, 2024.
• Following these transactions, Mr. Allais directly owns 81,598 shares of DoubleVerify common stock and 292,994 options.

Sentiment

Score: 5

Explanation: The document reflects routine insider trading activity under a pre-arranged plan, which is neither positive nor negative for the company's overall outlook.

Positives

• The transactions were conducted under a pre-arranged 10b5-1 trading plan, which is a common practice for corporate insiders to avoid accusations of insider trading.

Risks

• While the sales were under a pre-arranged plan, large sales by a company's CFO could be perceived negatively by some investors.

Industry Context

This is a routine filing related to insider trading activity. It is common for executives to use 10b5-1 plans to manage their stock sales.

Comparison to Industry Standards

• The use of 10b5-1 trading plans is a standard practice among publicly traded companies, including those in the technology and advertising sectors, such as The Trade Desk and Magnite.
• The reported sales are consistent with typical insider trading activity, where executives may exercise options and sell shares for personal financial management.
• The weighted average sale prices are within the typical range for stock transactions of this nature.

Stakeholder Impact

• The stock sales by the CFO could have a minor impact on the stock price, but the pre-arranged nature of the sales should mitigate any significant negative reaction.

Key Dates

Keywords

DoubleVerify, insider trading, Form 4, stock options, Rule 10b5-1, Nicola T. Allais, stock sale, CFO