Form 4: Domo CEO James G. Reports Tax-Related Stock Sale

Domo's Founder and CEO, Joshua G. James, reported the disposition of 32,926 shares of Class B Common Stock for tax liability.

Summary

• Joshua G. James, Founder and CEO, Director, and 10% Owner of Domo, Inc., reported a transaction on September 20, 2025.
• The transaction involved the disposition of 32,926 shares of Class B Common Stock at a price of $18.2 per share.
• These shares were withheld for payment of tax liability upon the vesting of restricted stock units.
• Following the transaction, direct beneficial ownership of Class B Common Stock stands at 1,545,287 shares.
• Indirect beneficial ownership includes 116,600 shares via James Family Charitable Remainder Trust, 429,810 shares via Cocolalla, LLC, 2,143 shares by spouse, and 10,000 shares via Cinnamon Birch LLC.
• Additionally, 3,263,659 shares of Class A Common Stock, convertible into Class B Common Stock on a one-to-one basis, are indirectly owned via Cocolalla, LLC.

Sentiment

Score: 5

Explanation: Neutral. The transaction is a non-discretionary sale for tax purposes upon vesting of restricted stock units, which is a routine event for executives and does not necessarily reflect a change in management's outlook on the company. The transaction was made pursuant to a Rule 10b5-1(c) plan.

Future Outlook

This filing, a Form 4, does not contain any forward-looking statements or guidance regarding the company's future outlook.

Industry Context

This insider transaction report is specific to the beneficial ownership changes of a key executive and does not provide information directly related to broader industry trends or competitive landscape.

Related Party Transactions

• Indirect beneficial ownership of 116,600 shares of Class B Common Stock through James Family Charitable Remainder Trust.
• Indirect beneficial ownership of 429,810 shares of Class B Common Stock and 3,263,659 shares of Class A Common Stock through Cocolalla, LLC, where the Reporting Person is the Manager with voting and dispositive power.
• Indirect beneficial ownership of 2,143 shares of Class B Common Stock by spouse.
• Indirect beneficial ownership of 10,000 shares of Class B Common Stock through Cinnamon Birch LLC.

Stakeholder Impact

• Shareholders: Disclosure of insider transaction provides transparency regarding executive stock ownership and changes, which can influence investor perception. The transaction being for tax liability under a 10b5-1 plan typically mitigates negative interpretations of insider selling.
• Employees: No direct impact on employees is mentioned in this filing.
• Customers: No direct impact on customers is mentioned in this filing.
• Suppliers: No direct impact on suppliers is mentioned in this filing.
• Creditors: No direct impact on creditors is mentioned in this filing.

Key Dates

Recommendation

The reported transaction is a non-discretionary disposition of shares to cover tax liabilities upon the vesting of restricted stock units, executed under a Rule 10b5-1(c) plan. This is a common and routine event for executives and does not indicate a change in the company's fundamentals or the CEO's long-term outlook. While it reduces direct ownership, the CEO retains substantial direct and indirect holdings, suggesting continued alignment with shareholder interests. Therefore, a 'hold' recommendation is appropriate as this specific transaction does not provide new information to alter an existing investment thesis.

Keywords

Domo, DOMO, Joshua G. James, Insider Trading, Form 4, Stock Sale, CEO, Class B Common Stock, Restricted Stock Units, Tax Liability, 10b5-1 Plan