Form 4: DocuSign CRO Sells Shares Under 10b5-1 Plan

DocuSign's Chief Revenue Officer, Paula Hansen, sold 6,000 shares of common stock through a pre-arranged 10b5-1 plan, following an acquisition of 245 shares via an employee stock purchase plan.

Summary

• Paula Hansen, Chief Revenue Officer of DocuSign, Inc., reported transactions involving the company's common stock.
• On October 3, 2025, Hansen acquired 245 shares at $59.27 per share through the DocuSign, Inc. 2018 Employee Stock Purchase Plan (ESPP).
• On October 7, 2025, Hansen sold a total of 6,000 shares in three separate transactions.
• The sales were executed at average prices of $70.65, $71.67, and $72.54 per share.
• All sales were conducted under a pre-arranged Rule 10b5-1 trading plan.
• Following these transactions, Hansen beneficially owns 58,968 shares of DocuSign common stock.

Sentiment

Score: 5

Explanation: The transactions represent routine insider activity, including an ESPP acquisition and planned sales under a Rule 10b5-1 plan. While there is insider selling, the pre-arranged nature of the sales mitigates negative sentiment, leading to a neutral outlook.

Positives

• Acquired 245 shares at a discounted price of $59.27 through the Employee Stock Purchase Plan, representing 85% of the closing price on October 3, 2025.

Negatives

• Chief Revenue Officer Paula Hansen sold a total of 6,000 shares of common stock.

Key Dates

Recommendation

The filing details routine insider transactions, including an ESPP acquisition and sales executed under a pre-arranged Rule 10b5-1 plan. These planned sales do not typically signal a change in management's outlook or warrant a strong buy/sell recommendation, thus a 'hold' is appropriate given the lack of new material information.

Keywords

DocuSign, DOCU, insider trading, Form 4, stock sale, ESPP, 10b5-1 plan, Paula Hansen, Chief Revenue Officer