Form 4: DocuSign CFO Sells Shares Under Pre-Arranged Trading Plan

DocuSign's Chief Financial Officer, Blake Jeffrey Grayson, sold a total of 15,143 shares of common stock on June 18, 2025, through a pre-arranged Rule 10b5-1 trading plan.

Summary

• Blake Jeffrey Grayson, Chief Financial Officer of DocuSign, Inc. (DOCU), reported the sale of common stock.
• The transactions occurred on June 18, 2025.
• A total of 13,208 shares were sold at an average price of $74.7 per share, with prices ranging from $74.27 to $75.22.
• An additional 1,935 shares were sold at an average price of $75.45 per share, with prices ranging from $75.33 to $75.63.
• The total number of shares sold was 15,143.
• Following these transactions, Mr. Grayson beneficially owns 110,723 shares of DocuSign common stock.
• All sales were conducted pursuant to a Rule 10b5-1 plan, which is a pre-arranged trading plan.

Sentiment

Score: 5

Explanation: While insider selling can be viewed negatively, the execution under a Rule 10b5-1 plan suggests a pre-planned, non-discretionary sale for personal financial management, which is a common practice and generally less concerning than ad-hoc sales.

Positives

• The sales were conducted under a Rule 10b5-1 plan, indicating a pre-scheduled transaction rather than an immediate reaction to new information, which can reduce concerns about opportunistic insider selling.

Negatives

• Insider selling, even under a 10b5-1 plan, reduces the direct ownership stake of a key executive, which some investors might interpret as a slight reduction in alignment with shareholder interests.

Future Outlook

This Form 4 filing does not contain any forward-looking statements or guidance regarding the company's future outlook.

Industry Context

This filing is a routine disclosure of an insider stock transaction and does not provide broader industry context or trends.

Stakeholder Impact

• Shareholders: The sale slightly reduces the direct ownership stake of a key executive, which is a routine event for personal financial planning.

Key Dates

Keywords

DocuSign, DOCU, Form 4, insider trading, stock sale, CFO, Blake Jeffrey Grayson, 10b5-1 plan