Form 4: DocuSign CFO Sells Over 11,000 Shares Under Pre-Arranged Trading Plan

DocuSign's Chief Financial Officer, Blake Jeffrey Grayson, sold 11,214 shares of common stock on July 1, 2025, through a pre-arranged Rule 10b5-1 trading plan.

Summary

• Blake Jeffrey Grayson, Chief Financial Officer of DocuSign, Inc. (DOCU), executed sales of common stock.
• On July 1, 2025, a total of 11,214 shares were sold in two separate transactions.
• The first transaction involved the sale of 10,270 shares at prices ranging from $76.67 to $77.66.
• The second transaction involved the sale of 944 shares at prices ranging from $77.67 to $77.81.
• These transactions were conducted pursuant to a Rule 10b5-1 plan adopted by Mr. Grayson.
• Following these sales, Mr. Grayson beneficially owns 99,509 shares of DocuSign common stock directly.

Sentiment

Score: 5

Explanation: The sentiment is neutral. While it's an insider sale, the fact that it's conducted under a Rule 10b5-1 plan suggests it's a pre-planned, routine transaction for personal financial management rather than a signal of negative company performance or outlook.

Future Outlook

NA

Industry Context

This filing represents a routine insider transaction, specifically a sale of shares by a corporate officer. Such transactions, especially when conducted under a Rule 10b5-1 plan, are common for executives managing personal finances, diversification, or liquidity, and do not inherently reflect a change in the company's strategic direction or industry outlook.

Stakeholder Impact

• Shareholders: The sale by a key executive, while pre-planned, may be observed by investors for any potential signals, though a 10b5-1 plan typically mitigates concerns about opportunistic selling.

Key Dates

Keywords

DocuSign, DOCU, SEC Form 4, Insider Trading, Stock Sale, Chief Financial Officer, Blake Jeffrey Grayson, Rule 10b5-1 Plan, Equity Securities