Net revenue declined to $7.4 million in 2025 from $11.6 million in 2024, driven by wholesale shipment delays and reduced digital advertising spend. Gross profit fell to $1.1 million, with gross margin contracting to 14.3% from 31.5% in 2024, impacted by inventory write-downs. Operating loss widened to $29.5 million, largely due to $14.6 million in sales and marketing expenses and $5.7 million in impairment charges. The company ended 2025 with a working capital deficit of $5.45 million and an accumulated deficit of $155.35 million. Strategic shift initiated in 2025 toward collegiate licensed apparel (NIL) through partnerships with entities like AAA Tuscaloosa and Traffic Holdco.