Form 4: Deluxe Corp CFO Executes Stock Sale Under Pre-Arranged 10b5-1 Plan

Deluxe Corp's Chief Financial Officer, William C. Zint, sold 120 shares of common stock at $23.79 per share, as part of a pre-arranged trading plan.

Summary

• William C. Zint, the Senior Vice President and Chief Financial Officer of Deluxe Corp, sold 120 shares of common stock.
• The sale occurred on December 11, 2024, at a price of $23.79 per share.
• This transaction was executed under a 10b5-1(c) plan that Mr. Zint adopted on December 11, 2023.

Sentiment

Score: 5

Explanation: The document describes a routine stock sale under a pre-arranged plan, which is neither positive nor negative for the company's overall outlook.

Industry Context

This type of transaction is common for corporate executives who use 10b5-1 plans to avoid accusations of insider trading.

Comparison to Industry Standards

• The use of 10b5-1 trading plans is a standard practice among publicly traded companies to allow insiders to sell shares without the appearance of trading on non-public information.
• Many companies such as Apple, Microsoft, and Google have executives who use similar plans.

Stakeholder Impact

• The stock sale has a minimal impact on shareholders as it is a small transaction by an executive under a pre-arranged plan.

Key Dates

Keywords

Deluxe Corp, stock sale, 10b5-1 plan, William C. Zint, CFO, insider trading