Form 4: Hoka President Sells DECK Shares Under 10b5-1 Plan

Robin Spring-Green, President of Hoka, reported the sale of 347 shares of Deckers Outdoor Corp. common stock.

Summary

• Robin Spring-Green, President of Hoka, a division of Deckers Outdoor Corp. (DECK), sold 347 shares of common stock.
• The transaction occurred on February 13, 2026.
• The shares were sold at an average price of $113.78, with a range between $113.72 and $113.94 per share.
• Following this transaction, Robin Spring-Green beneficially owns 42,461 shares of Deckers Outdoor Corp. common stock.
• The sale was executed pursuant to a Rule 10b5-1(c) plan, indicating it was a pre-scheduled transaction.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event. The sale is small and executed under a 10b5-1 plan, which typically indicates a pre-scheduled personal financial management decision rather than a reaction to new company-specific information.

Future Outlook

NA

Industry Context

StockSavvy.ai notes that insider transactions, particularly those executed under a Rule 10b5-1 plan, are a routine part of executive compensation and personal financial management. This specific transaction by a Hoka President is a relatively small sale in the context of Deckers Outdoor Corp.'s overall market capitalization and trading volume, and does not immediately suggest a significant shift in broader industry trends or competitive positioning.

Related Party Transactions

• The transaction involves an insider (President of Hoka) selling shares of the issuer (Deckers Outdoor Corp.), which is a common type of related party transaction in the context of SEC filings.

Stakeholder Impact

• Shareholders may note the insider sale, but given its small size and 10b5-1 plan execution, the direct impact is likely minimal.
• Employees and customers are unlikely to be directly impacted by this routine insider transaction.

Key Dates

Recommendation

This Form 4 reports a routine, pre-scheduled insider sale of a relatively small number of shares by a company executive. Such transactions, especially when executed under a 10b5-1 plan, typically do not signal a change in the company's fundamental outlook or warrant a change in investment recommendation. Investors should continue to hold based on broader company performance and market conditions rather than this specific transaction.

Keywords

Deckers Outdoor Corp, DECK, Insider Sale, Form 4, Robin Spring-Green, Hoka, Equity Transaction, 10b5-1 Plan