Form 4: Dayforce CRO Sells Stock Under Pre-Arranged 10b5-1 Plan

Dayforce, Inc.'s EVP, Chief Revenue Officer, Samer Alkharrat, sold 3,233 shares of common stock for $68.95 per share pursuant to a Rule 10b5-1 trading plan.

Summary

• Samer Alkharrat, Executive Vice President and Chief Revenue Officer of Dayforce, Inc., reported a transaction involving the company's common stock.
• On August 25, 2025, Mr. Alkharrat disposed of 3,233 shares of common stock at a price of $68.95 per share.
• This sale was executed under a Rule 10b5-1 trading plan, which was adopted by Mr. Alkharrat on December 5, 2024.
• Following this transaction, Mr. Alkharrat beneficially owns 124,399 shares of Dayforce, Inc. common stock.
• The remaining beneficial ownership includes 90,723 unvested restricted stock units and 7,785 unvested performance stock units.

Sentiment

Score: 5

Explanation: The sale of shares by an executive is generally viewed neutrally to slightly negative, but the execution under a Rule 10b5-1 plan mitigates concerns about opportunistic selling, leading to a neutral sentiment.

Positives

• The sale was conducted pursuant to a pre-arranged Rule 10b5-1 trading plan, indicating that the transaction was not based on immediate, non-public information and was scheduled in advance.

Negatives

• An executive selling shares, even under a 10b5-1 plan, can sometimes be perceived by the market as a signal, potentially leading to questions about management's long-term confidence, though this is mitigated by the pre-planned nature.

Future Outlook

The filing does not provide any forward-looking statements or guidance beyond the scheduled transaction date.

Industry Context

This filing is a routine insider transaction report and does not contain information directly related to broader industry trends or competitive landscape. It reflects an individual executive's personal financial planning.

Stakeholder Impact

• Shareholders may interpret the insider sale as a signal regarding the company's future prospects, though the pre-planned nature of the 10b5-1 transaction suggests it is not based on new, material non-public information.

Key Dates

Recommendation

While an insider sale can sometimes signal a lack of confidence, this transaction was conducted under a pre-arranged Rule 10b5-1 trading plan, suggesting it was not based on new, material non-public information. This single transaction by one executive is unlikely to significantly alter the fundamental investment thesis for Dayforce, Inc., warranting a 'hold' recommendation.

Keywords

Dayforce, Samer Alkharrat, Insider Sale, 10b5-1 Plan, Executive Stock Sale, Common Stock, DAY