Form 4: Dayforce CRO Sells Shares Under Pre-Arranged Trading Plan

Dayforce, Inc.'s EVP and Chief Revenue Officer, Samer Alkharrat, sold 4,659 shares of common stock for $59.69 per share under a pre-scheduled Rule 10b5-1 trading plan.

Summary

• Samer Alkharrat, Executive Vice President and Chief Revenue Officer of Dayforce, Inc., reported a sale of common stock.
• On July 25, 2025, Mr. Alkharrat disposed of 4,659 shares of Dayforce, Inc. common stock.
• The shares were sold at a price of $59.69 per share.
• This transaction was executed pursuant to a Rule 10b5-1 trading plan, which was adopted by Mr. Alkharrat on December 5, 2024.
• Following this transaction, Mr. Alkharrat beneficially owns 127,632 shares of common stock.
• The remaining beneficial ownership includes 25 shares acquired through the Dayforce, Inc. Global Employee Stock Purchase Plan on June 30, 2025, 90,723 unvested restricted stock units, and 7,785 unvested performance stock units.

Sentiment

Score: 4

Explanation: The sentiment is slightly negative due to an insider sale, though mitigated by the fact it was a pre-planned transaction under a Rule 10b5-1 plan, which reduces the implication of immediate negative sentiment.

Positives

• The sale was conducted under a Rule 10b5-1 trading plan, indicating a pre-scheduled disposition rather than a reaction to immediate market conditions.
• The reporting person acquired 25 shares of common stock through the Dayforce, Inc. Global Employee Stock Purchase Plan, demonstrating participation in employee ownership programs.
• A significant portion of the remaining beneficial ownership consists of unvested restricted and performance stock units, aligning the executive's long-term interests with shareholder value.

Negatives

• An insider sale, even if pre-planned, can sometimes be perceived as a negative signal regarding the executive's outlook on the company's short-term stock performance.

Future Outlook

This filing is a report of a past insider transaction and does not contain forward-looking statements or guidance regarding the company's future performance or outlook.

Industry Context

This Form 4 filing details a routine insider transaction and does not provide broader industry context or trends. It is specific to the executive's personal trading activity within Dayforce, Inc.

Stakeholder Impact

• Shareholders may view the insider sale with slight caution, although the pre-planned nature of the transaction under Rule 10b5-1 typically lessens concerns about immediate negative implications for the company's prospects.

Key Dates

Recommendation

A single insider sale, particularly one executed under a pre-arranged Rule 10b5-1 trading plan, is generally not a sufficient basis to alter a fundamental investment thesis. While an insider selling shares can be a minor negative signal, the planned nature of the transaction suggests it's for personal financial management rather than a reflection of a change in the company's outlook. Investors should continue to evaluate Dayforce, Inc. based on its broader financial performance, strategic initiatives, and market position.

Keywords

Dayforce, DAY, insider trading, Form 4, stock sale, Rule 10b5-1, executive compensation, beneficial ownership