Form 4: Dayforce CRO Sells Shares Under 10b5-1 Plan

Dayforce, Inc.'s EVP, Chief Revenue Officer, Samer Alkharrat, sold 3,232 shares of common stock for $69 per share on November 25, 2025, under a pre-arranged 10b5-1 trading plan.

Summary

• Samer Alkharrat, the Executive Vice President and Chief Revenue Officer of Dayforce, Inc. (DAY), reported a sale of common stock.
• The transaction involved the disposition of 3,232 shares of common stock on November 25, 2025.
• Each share was sold at a price of $69.
• The sale was conducted pursuant to a Rule 10b5-1 trading plan, which was adopted by Mr. Alkharrat on December 5, 2024.
• Following this transaction, Mr. Alkharrat beneficially owns 114,702 shares of Dayforce, Inc. common stock.
• This remaining beneficial ownership includes 90,723 unvested restricted stock units and 7,785 unvested performance stock units.

Sentiment

Score: 5

Explanation: The transaction is a routine insider sale conducted under a pre-arranged 10b5-1 plan, which is generally considered neutral as it's for personal financial planning rather than a reaction to new company information.

Positives

• The sale was executed under a pre-arranged Rule 10b5-1 trading plan, indicating a planned and transparent transaction rather than an opportunistic sale based on new, non-public information.
• The reporting person retains significant beneficial ownership of 114,702 shares, including a substantial number of unvested restricted stock units (90,723) and performance stock units (7,785), which aligns their interests with long-term company performance.

Negatives

• An executive selling shares, even under a 10b5-1 plan, could be interpreted by some investors as a lack of confidence, although such sales are often for personal financial planning purposes.

Future Outlook

NA

Industry Context

NA

Stakeholder Impact

• Shareholders: The sale of a relatively small number of shares by an executive under a pre-arranged 10b5-1 plan is generally not considered a significant event. The executive retains substantial equity holdings, including unvested units, maintaining alignment with shareholder interests.

Key Dates

Recommendation

The filing reports a routine insider sale by an executive under a pre-arranged 10b5-1 trading plan. Such transactions are typically for personal financial planning and do not usually signal a change in the company's fundamental outlook or warrant a shift in investment recommendation. The executive retains significant beneficial ownership, including unvested equity, maintaining alignment with shareholder interests.

Keywords

Dayforce, DAY, Samer Alkharrat, insider trading, Form 4, stock sale, 10b5-1 plan, executive compensation