Form 4: Dayforce CRO Sells Shares Under 10b5-1 Plan

Dayforce Inc.'s EVP, Chief Revenue Officer, Samer Alkharrat, sold 3,232 shares of common stock for $68.78 per share under a pre-arranged trading plan.

Summary

• Samer Alkharrat, Executive Vice President and Chief Revenue Officer of Dayforce, Inc., reported a sale of common stock.
• The transaction involved the disposition of 3,232 shares of Dayforce, Inc. common stock.
• The shares were sold at a price of $68.78 per share.
• The sale occurred on September 25, 2025.
• This transaction was executed pursuant to a Rule 10b5-1 trading plan, which was adopted by Mr. Alkharrat on December 5, 2024.
• Following this transaction, Mr. Alkharrat beneficially owns 121,167 shares of common stock.
• The beneficial ownership includes 90,723 unvested restricted stock units and 7,785 unvested performance stock units.

Sentiment

Score: 5

Explanation: The sentiment is neutral as this is a routine insider transaction executed under a pre-arranged 10b5-1 trading plan, which is typically for personal financial management and not indicative of a change in company fundamentals or outlook.

Future Outlook

This filing does not contain any forward-looking statements or guidance regarding the company's future performance or strategic direction.

Industry Context

This insider transaction is a routine disclosure and does not provide specific insights into broader industry trends or competitive landscape. It reflects an individual executive's personal financial planning.

Stakeholder Impact

• Shareholders: The sale represents a minor reduction in insider ownership, but given it's a pre-planned transaction, it is unlikely to significantly impact investor confidence or perception of management's commitment.

Key Dates

Recommendation

The reported transaction is a routine insider sale executed under a Rule 10b5-1 trading plan. Such pre-scheduled sales are typically for personal financial planning, diversification, or liquidity and do not usually signal a change in the company's fundamental prospects or warrant a shift in investment recommendation. The amount sold is also relatively small compared to the executive's total beneficial ownership. Therefore, a 'hold' recommendation remains appropriate, assuming the broader investment thesis for Dayforce, Inc. is unchanged by other factors.

Keywords

Dayforce, DAY, Samer Alkharrat, Insider Trading, Form 4, Stock Sale, 10b5-1 Plan, Chief Revenue Officer