Form 4: Dayforce COO Sells Shares Under Pre-Arranged 10b5-1 Plan

Dayforce Inc.'s President and COO, Stephen H. Holdridge, sold 2,000 shares of common stock for $69.05 per share under a pre-arranged trading plan.

Summary

• Stephen H. Holdridge, President and COO of Dayforce, Inc. (DAY), reported the sale of 2,000 shares of common stock.
• The transaction occurred on November 28, 2025, at a price of $69.05 per share.
• The sale was executed pursuant to a Rule 10b5-1 trading plan, which Mr. Holdridge adopted on March 4, 2025.
• Following this transaction, Mr. Holdridge beneficially owns 176,814 shares of Dayforce common stock.
• The total beneficial ownership includes 117,683 unvested restricted stock units.

Sentiment

Score: 5

Explanation: The transaction is a pre-planned sale under a Rule 10b5-1 plan, which typically indicates a neutral sentiment as it's not a discretionary market timing decision based on new information.

Future Outlook

This Form 4 filing does not contain any forward-looking statements or guidance regarding the company's future performance or outlook.

Industry Context

This insider transaction is a routine disclosure for a publicly traded company and does not inherently reflect broader industry trends. Sales under Rule 10b5-1 plans are common among executives for personal financial planning and diversification.

Stakeholder Impact

• Shareholders: A planned insider sale of a relatively small number of shares by a key executive. While not inherently negative due to the 10b5-1 plan, it represents a reduction in direct ownership by a member of senior management.

Key Dates

Recommendation

The filing reports a pre-scheduled insider stock sale by a key executive under a Rule 10b5-1 plan. Such sales are typically not indicative of a change in the company's fundamental outlook or the executive's confidence, as they are set up in advance to avoid accusations of trading on material non-public information. Therefore, this specific transaction alone does not warrant a change in investment recommendation, maintaining a 'hold' stance based on existing company fundamentals.

Keywords

Dayforce, DAY, Stephen Holdridge, insider trading, Form 4, stock sale, 10b5-1 plan, officer transaction