SCHEDULE: Morgan Stanley Boosts Criteo Stake to 6.3%

Morgan Stanley and its subsidiary, Morgan Stanley & Co. International plc, have reported a combined beneficial ownership of 6.3% in Criteo S.A. as of June 30, 2025.

Summary

• Morgan Stanley and its wholly-owned subsidiary, Morgan Stanley & Co. International plc, have filed an Amendment No. 1 to their Schedule 13G.
• As of June 30, 2025, Morgan Stanley reported beneficial ownership of 3,336,522 American Depository Shares/Ordinary Shares of Criteo S.A., representing 6.3% of the class.
• Morgan Stanley & Co. International plc reported beneficial ownership of 3,284,642 American Depository Shares/Ordinary Shares, representing 6.2% of the class.
• The filing indicates shared voting power and shared dispositive power over these shares by the reporting entities.

Sentiment

Score: 7

Explanation: The filing indicates a significant passive investment by Morgan Stanley, a major financial institution, in Criteo S.A., which can be viewed positively by the market as a vote of confidence.

Positives

• A major financial institution, Morgan Stanley, holds a significant passive stake in Criteo S.A., potentially signaling confidence in the company's long-term prospects.

Future Outlook

NA

Industry Context

This filing indicates a significant institutional investment by Morgan Stanley in Criteo S.A., a company operating in the digital advertising technology sector. Such investments by major financial institutions can reflect broader market confidence or strategic interest in the ad tech industry, which continues to evolve with shifts in consumer behavior and data privacy regulations.

Stakeholder Impact

• Shareholders: Increased institutional ownership by a major firm like Morgan Stanley may enhance market confidence, potentially improving liquidity and stability for Criteo's shares.

Key Dates

Recommendation

This Schedule 13G filing primarily discloses a passive ownership stake by Morgan Stanley in Criteo S.A. While the significant institutional holding by a reputable firm like Morgan Stanley can be viewed as a positive signal of confidence in Criteo, the filing itself does not provide new operational or financial performance data to warrant a change in investment thesis. Investors should continue to monitor Criteo's fundamental performance and broader industry trends.

Keywords

Criteo, Morgan Stanley, SEC filing, Schedule 13G, beneficial ownership, institutional investment, ad tech, digital advertising