Form 4: Criteo Executive Brian Gleason Sells Shares to Cover Tax Obligations

Brian Gleason, CRO & President, Retail Media at Criteo S.A., sold 19,842 ordinary shares to cover tax withholding obligations arising from the settlement of a previously-reported security award.

Summary

• Brian Gleason, CRO & President, Retail Media at Criteo S.A., reported a transaction involving the sale of company shares.
• On February 25, 2025, Gleason sold 19,842 ordinary shares at a price of $40.3 per share.
• The sale was executed automatically to cover tax withholding obligations related to the settlement of a previously reported security award.
• The transaction was conducted under a pre-arranged Rule 10b5-1 trading plan.
• Following the transaction, Gleason directly owns 117,319 ordinary shares.

Sentiment

Score: 5

Explanation: The sentiment is neutral as the transaction is a routine sale of shares to cover tax obligations and doesn't necessarily indicate a positive or negative outlook on the company.

Industry Context

Executive share sales are a common occurrence and are often related to tax obligations or diversification strategies. The use of a 10b5-1 trading plan suggests the executive planned the sale in advance to comply with insider trading regulations.

Stakeholder Impact

• The sale of shares by an executive could have a minor impact on shareholder sentiment, but is unlikely to have a significant effect given the reason for the sale and the relatively small number of shares involved.

Key Dates