Form 4: Criteo Director Frederik van der Kooi Acquires 4,000 Ordinary Shares

Frederik van der Kooi, a director of Criteo S.A., acquired 4,000 ordinary shares of the company on November 7, 2024, as part of a compensation plan.

Summary

• On November 7, 2024, Frederik van der Kooi, a director of Criteo S.A., purchased 4,000 ordinary shares of Criteo at a price of $35.78 per share.
• The acquisition was made in accordance with a compensation plan between Criteo and its Board of Directors, specifically for non-employee directors to invest in company securities.
• Following the transaction, van der Kooi directly owns 6,600 ordinary shares of Criteo.
• These securities are subject to a time-based shareholding commitment.

Sentiment

Score: 7

Explanation: The sentiment is moderately positive as a director is increasing their stake in the company, signaling confidence. However, it's a routine transaction under a compensation plan, limiting the impact.

Positives

• Director's investment signals confidence in the company.
• The compensation plan encourages directors to align their interests with shareholders through stock ownership.
• Increased shareholding by a director can be viewed favorably by investors.

Industry Context

Director share purchases are common and often viewed positively, indicating alignment with shareholder interests. Compensation plans that incentivize stock ownership are also standard practice.

Comparison to Industry Standards

• Comparing Criteo's director compensation plan to those of similar ad-tech companies like PubMatic or Magnite, it appears to be in line with industry norms for incentivizing director stock ownership.
• Director share purchases are a common practice across publicly traded companies, with the size of the purchase often correlated to the director's overall compensation and the company's market capitalization.

Related Party Transactions

• The share purchase is related to a compensation plan between Criteo and its Board of Directors, making it a related party transaction.

Stakeholder Impact

• Shareholders may view the director's increased stake as a positive sign.
• The transaction has minimal direct impact on employees, customers, suppliers, or creditors.

Key Dates