Form 4: Crexendo CRO Jon Brinton Sells 30,000 Shares

Chief Revenue Officer Jon Brinton sold 30,000 shares of Crexendo, Inc. common stock via a pre-arranged 10b5-1 trading plan.

Summary

• Jon Brinton, Chief Revenue Officer of Crexendo, Inc., executed the sale of 30,000 shares of common stock.
• The sales occurred in two tranches: 10,000 shares on May 29, 2026, at a weighted average price of $9.9861, and 20,000 shares on June 1, 2026, at a weighted average price of $10.6928.
• Following these transactions, Mr. Brinton retains beneficial ownership of 69,795 shares of Crexendo common stock.
• The transactions were conducted under a Rule 10b5-1(c) trading plan established on March 8, 2024.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event, as the sale was conducted via a pre-planned 10b5-1 arrangement, which is a routine mechanism for executive financial planning.

Positives

• The sales were executed under a pre-established Rule 10b5-1 trading plan, which is designed to avoid concerns regarding insider trading by scheduling sales in advance.

Negatives

• The sale represents a reduction in the equity stake held by a key member of the executive leadership team.

Risks

• Insider selling can sometimes be perceived by the market as a lack of confidence in future share price appreciation, though this was a pre-planned divestment.

Future Outlook

No specific forward-looking guidance regarding company performance was provided in this filing.

Management Comments

• The filing notes that at the time the trading plan was entered into on March 8, 2024, Mr. Brinton was not aware of material nonpublic information.

Industry Context

StockSavvy.ai notes that executive stock sales under 10b5-1 plans are standard corporate practice for liquidity and diversification, and generally do not signal a change in company fundamentals.

Comparison to Industry Standards

• The use of Rule 10b5-1 plans is the industry standard for executives to sell shares while maintaining compliance with SEC regulations.

Stakeholder Impact

• Shareholders should note the reduction in insider ownership, though the pre-planned nature of the sale mitigates negative sentiment.

Next Steps

• No future actions or milestones were disclosed in this filing.

Key Dates

Keywords

Crexendo, CXDO, Insider Trading, Form 4, Chief Revenue Officer, Stock Sale