Form 4: Crexendo COO Sells 10,000 Shares Under 10b5-1 Plan

Crexendo's Chief Operating Officer, Douglas Walter Gaylor, sold 10,000 shares of common stock for $6.7601 per share on September 11, 2025, under a pre-arranged 10b5-1 plan.

Summary

• Douglas Walter Gaylor, Chief Operating Officer of Crexendo, Inc. (CXDO), reported a sale of common stock.
• The transaction involved the disposition of 10,000 shares of Crexendo common stock.
• The sale occurred on September 11, 2025, at a price of $6.7601 per share.
• Following this transaction, Mr. Gaylor beneficially owns 238,531 shares of common stock.
• The sale was executed pursuant to a Rule 10b5-1(c) plan, which was established on December 11, 2024.

Sentiment

Score: 6

Explanation: The sentiment is neutral to slightly positive. While it's an insider sale, the fact that it's a pre-planned 10b5-1 transaction mitigates any negative implications, suggesting it's for personal financial management rather than a reaction to adverse company-specific news.

Positives

• The sale was conducted under a pre-arranged Rule 10b5-1 plan, indicating it was not based on immediate, material nonpublic information at the time of the transaction.
• The establishment of the 10b5-1 plan on December 11, 2024, confirms that Mr. Gaylor was not aware of material nonpublic information when the plan was entered into.

Negatives

• Insider selling, even if pre-planned, can sometimes be perceived negatively by investors as it reduces the insider's direct equity stake in the company.

Risks

• While the sale was pre-planned, a reduction in insider ownership could be interpreted by some investors as a lack of confidence, potentially impacting investor sentiment.

Future Outlook

This Form 4 filing does not contain any forward-looking statements or guidance regarding the company's future performance or strategic direction.

Management Comments

• The sale was made pursuant to a plan intended to comply with Rule 10b5-1(c), previously entered into on December 11, 2024, at which time Mr. Gaylor was not aware of material nonpublic information.

Industry Context

Insider sales, particularly those executed under pre-arranged 10b5-1 plans, are a common occurrence across all industries. These plans allow insiders to sell shares at predetermined times or prices to diversify their holdings or for personal financial planning, while avoiding accusations of trading on material nonpublic information. This specific transaction is consistent with such practices.

Stakeholder Impact

• Shareholders may view the sale as a routine personal financial management decision by the COO, especially given the 10b5-1 plan.
• The reduction in direct ownership by a key executive could lead to minor shifts in investor sentiment, though likely not significant due to the pre-planned nature of the sale.

Next Steps

• No specific future actions or milestones for the company are mentioned in this insider transaction report.

Key Dates

Recommendation

The sale by the Chief Operating Officer is a pre-planned transaction under a Rule 10b5-1 plan, indicating it is for personal financial management and not based on new material nonpublic information. This type of routine insider selling typically does not reflect a change in the company's fundamental outlook and therefore does not warrant a change in investment recommendation based solely on this filing. Investors should continue to evaluate the company based on its operational performance and broader market conditions.

Keywords

Crexendo, CXDO, Douglas Walter Gaylor, Chief Operating Officer, Insider Sale, Form 4, 10b5-1 Plan, Common Stock