Form 4: Crexendo COO Reports Stock Sales and Option Exercise

Crexendo's Chief Operating Officer, Douglas Walter Gaylor, reported sales of common stock under a 10b5-1 plan and the exercise of stock options.

Summary

• Douglas Walter Gaylor, Chief Operating Officer of Crexendo, Inc. (CXDO), reported multiple transactions involving the company's common stock.
• On November 11, 2025, Mr. Gaylor sold 4,000 shares of common stock at a price of $7.501 per share.
• On November 12, 2025, an additional 6,000 shares of common stock were sold at $7.51 per share.
• These sales were conducted pursuant to a Rule 10b5-1(c) plan, which was established on December 11, 2024.
• On November 13, 2025, Mr. Gaylor exercised 10,000 stock options at an exercise price of $2.25 per share, resulting in the acquisition of 10,000 shares of common stock.
• Following these transactions, Mr. Gaylor directly beneficially owns 243,135 shares of common stock.
• Additionally, Mr. Gaylor directly beneficially owns 12,000 derivative securities (stock options) after the reported transactions.

Sentiment

Score: 5

Explanation: The filing reports routine insider transactions (sales under a 10b5-1 plan and option exercise) which are generally neutral in sentiment unless they are unusually large or frequent, or occur outside of a pre-planned schedule. This filing appears to be standard.

Positives

• The exercise of stock options at a significantly lower price ($2.25) compared to the sale prices ($7.501 and $7.51) indicates a profitable transaction for the insider.
• The establishment of a 10b5-1 plan on December 11, 2024, suggests a pre-planned and systematic approach to managing stock holdings, reducing concerns about opportunistic selling based on non-public information.

Negatives

• The sale of 10,000 shares of common stock by a Chief Operating Officer, even under a 10b5-1 plan, could be perceived by some investors as a lack of confidence, although it is a routine part of compensation and liquidity management.

Future Outlook

This Form 4 filing does not contain specific forward-looking statements or guidance regarding the company's future performance or strategic direction.

Management Comments

• The sale was made pursuant to a plan intended to comply with Rule 10b5-1(c), previously entered into on December 11, 2024, at which time Mr. Gaylor was not aware of material nonpublic information.

Industry Context

Insider transaction reports (Form 4s) are routine disclosures for publicly traded companies, providing transparency into stock ownership changes by officers, directors, and significant shareholders. These transactions are common for executives managing their compensation and personal finances.

Stakeholder Impact

• Shareholders: Provides transparency into insider stock movements, which can influence investor sentiment, though these transactions are routine.
• Employees: No direct impact mentioned.

Key Dates

Keywords

Crexendo, CXDO, Insider Transaction, Form 4, Stock Options, Share Sale, 10b5-1 Plan, Chief Operating Officer, Douglas Walter Gaylor