Form 4: Crexendo CFO Sells Shares Under Pre-Arranged 10b5-1 Trading Plan

Crexendo's Chief Financial Officer, Ron Vincent, sold a total of 6,800 shares of common stock in early July 2025 through a pre-arranged Rule 10b5-1 trading plan.

Summary

• Ron Vincent, Chief Financial Officer of Crexendo, Inc. (CXDO), disposed of a total of 6,800 shares of the company's common stock.
• The sales occurred on three separate dates in July 2025: 2,800 shares on July 2, 2025, at an average price of $6.5355 per share; 3,000 shares on July 3, 2025, at an average price of $6.5101 per share; and 1,000 shares on July 7, 2025, at an average price of $6.5001 per share.
• The total value of shares sold amounts to approximately $44,329.80.
• These transactions were executed pursuant to a Rule 10b5-1(c) trading plan, which was established on December 9, 2024.
• Following these reported transactions, Mr. Vincent beneficially owns 180,746 shares of Crexendo common stock.

Sentiment

Score: 5

Explanation: The sentiment is neutral. While it's an insider sale, the fact that it's under a pre-arranged 10b5-1 plan mitigates any negative perception, making it a routine and expected disclosure rather than a signal of management's view on the company's immediate prospects.

Positives

• The sales were conducted under a Rule 10b5-1 trading plan, indicating a pre-scheduled transaction not based on new material nonpublic information, which enhances transparency and reduces concerns about opportunistic insider trading.

Negatives

• Insider selling, even when pre-planned, can sometimes be perceived as a lack of confidence by some investors, though the volume in this instance is relatively small.

Future Outlook

This filing is a disclosure of past transactions and does not contain any forward-looking statements or guidance regarding the company's future performance or outlook.

Management Comments

• This sale was made pursuant to a plan intended to comply with Rule 10b5-1(c), previously entered into on December 9, 2024, at which time Mr. Vincent was not aware of material nonpublic information.

Industry Context

This Form 4 filing reports an individual insider transaction and does not provide broader industry context or trends. It is a routine disclosure of a pre-planned stock sale by a corporate officer.

Corporate Governance

Stakeholder Impact

• Shareholders: The sale represents a minor reduction in the CFO's direct ownership, but the pre-planned nature via a 10b5-1 plan provides transparency and minimizes concerns about opportunistic selling. The volume of shares sold is relatively small and unlikely to have a significant impact on the overall share structure or price.

Key Dates

Keywords

Crexendo, CXDO, Insider Trading, Form 4, Stock Sale, Ron Vincent, Chief Financial Officer, 10b5-1 Plan, Beneficial Ownership