Form 4: Credit Acceptance Corp Chief Marketing Officer Sells Shares Under Pre-Arranged Plan

Andrew K. Rostami, Chief Marketing and Product Officer at Credit Acceptance Corp (CACC), sold 375 shares of common stock for $505.29 per share on June 20, 2025, as part of a Rule 10b5-1 trading plan.

Summary

• Andrew K. Rostami, the Chief Marketing and Product Officer of Credit Acceptance Corp (CACC), executed a sale of 375 shares of the company's common stock.
• The transaction took place on June 20, 2025, with shares sold at a price of $505.29 each.
• This sale was conducted under a Rule 10b5-1(c) pre-arranged trading plan, indicating a scheduled transaction rather than an immediate market reaction.
• Following this transaction, Mr. Rostami directly holds 25,478.5 shares of common stock, which includes 23,572 unvested restricted stock units.
• Additionally, Mr. Rostami possesses an employee stock option to acquire 16,000 shares of common stock at an exercise price of $585.93, with exercisability commencing on April 18, 2023, and an expiration date of April 18, 2028.

Sentiment

Score: 5

Explanation: The sale of shares by an officer, while reducing their direct stake, was conducted under a Rule 10b5-1 plan, which suggests a pre-scheduled transaction for personal financial management rather than a reaction to negative company-specific news. This makes the event largely neutral in terms of immediate sentiment.

Positives

• The sale was executed under a Rule 10b5-1(c) plan, which suggests a pre-scheduled transaction for personal financial management, reducing concerns about opportunistic selling based on non-public information.

Negatives

• The transaction represents a reduction in the direct equity ownership of a key executive, which could be perceived as a slight decrease in alignment with shareholder interests, although mitigated by the 10b5-1 plan.

Future Outlook

NA

Industry Context

This Form 4 filing details an individual insider transaction and does not provide broader industry context or trends. It reflects a routine sale by a corporate officer.

Related Party Transactions

• The sale of shares by Andrew K. Rostami, a Chief Marketing and Product Officer, is considered a related party transaction as it involves a company insider.

Stakeholder Impact

• Shareholders: The sale slightly reduces the officer's direct equity alignment with shareholder interests, though the remaining holdings and options are substantial. The 10b5-1 plan mitigates concerns about opportunistic selling.
• Employees: No direct impact on employees is indicated.
• Customers: No direct impact on customers is indicated.
• Suppliers: No direct impact on suppliers is indicated.
• Creditors: No direct impact on creditors is indicated.

Key Dates

Recommendation

Keywords

Credit Acceptance Corp, CACC, Andrew K. Rostami, SEC Form 4, Insider Trading, Stock Sale, Officer Transaction, 10b5-1 Plan, Common Stock, Employee Stock Option, Restricted Stock Units