SCHEDULE: Major Shareholder Reduces Stake in Creative Realities

Key reporting persons, including Slipstream Funding and Slipstream Communications, sold over 1.4 million shares of Creative Realities, Inc. common stock at $2.52 per share.

Summary

• This document is Amendment No. 7 to the Schedule 13D filing for Creative Realities, Inc.
• Slipstream Funding, LLC sold 317,455 shares of Creative Realities, Inc. common stock on January 6, 2026.
• Slipstream Communications, LLC sold 1,108,030 shares of Creative Realities, Inc. common stock on January 6, 2026.
• All shares were sold at a price of $2.52 per share after accounting for discounts and commissions.
• The total number of shares sold by the reporting persons in this transaction was 1,425,485.
• These sales were conducted pursuant to the Company's Rule 424(b) prospectus, dated October 24, 2024, which was filed under a Registration Statement on Form S-3.
• After these sales, Slipstream Communications, LLC, and other related reporting persons, beneficially own 1,731,498 shares, primarily issuable upon the exercise of warrants.
• This beneficial ownership represents 14.13% of the common stock, calculated based on 10,518,932 shares outstanding as of November 11, 2025, plus the 1,731,498 shares underlying the warrants.

Sentiment

Score: 3

Explanation: The sale of a significant block of shares by a major institutional investor is generally viewed negatively by the market, as it can signal a lack of confidence or a strategic shift by the selling entity, potentially leading to downward pressure on the stock price.

Positives

• The sales were conducted under a pre-existing Rule 424(b) prospectus and Form S-3 registration statement, indicating a planned and orderly divestment rather than an abrupt, unplanned sale.

Negatives

• A significant reduction in ownership by key reporting persons, potentially signaling a lack of confidence or a strategic shift away from the investment in Creative Realities, Inc.
• The sale of 1,425,485 shares could exert downward pressure on the stock price due to increased supply in the market.

Risks

• Potential negative market perception due to a large shareholder group reducing its stake in the company.
• Increased float from the sale could lead to greater stock price volatility for Creative Realities, Inc.

Future Outlook

NA

Industry Context

This filing reflects a significant divestment by a major institutional investor group in Creative Realities, Inc., a company likely operating in the digital signage or experiential technology sector. Such large-scale selling by a long-term holder can sometimes be interpreted by the market as a re-evaluation of the company's long-term prospects or a strategic portfolio adjustment by the investor, rather than a direct reflection of broader industry trends.

Related Party Transactions

• The reporting persons (Slipstream Funding, Slipstream Communications, BCOM Holdings, BCOM GP, Business Services Holdings, Pegasus Investors IV, Pegasus Investors IV GP, Pegasus Capital, and Craig Cogut) are all related entities or individuals acting as a group, and their transactions are considered related party dealings in the context of their collective beneficial ownership.

Stakeholder Impact

• Shareholders: Existing shareholders may experience dilution of value or downward pressure on stock price due to the increased supply of shares from the sale. The divestment by a major investor could also impact investor sentiment.
• Company (Creative Realities, Inc.): The company's stock price might be negatively affected by the large sale, potentially impacting its market capitalization and future capital-raising efforts if the market interprets the sale as a negative signal.

Key Dates

Recommendation

While the sale of a significant block of shares by a major investor is a negative signal, this filing is an amendment to a Schedule 13D, primarily reporting a transaction rather than providing new operational or financial performance data for Creative Realities, Inc. The sale was conducted under a pre-existing prospectus, suggesting a planned divestment. Investors should hold and monitor the company's upcoming financial reports and strategic announcements to assess the underlying business performance and management's response to market conditions, rather than making an immediate 'sell' decision based solely on this ownership change.

Keywords

Creative Realities Inc, CRRT, Schedule 13D/A, share sale, beneficial ownership, institutional selling, Pegasus Capital Advisors, Slipstream Funding, Slipstream Communications, common stock, warrants