SCHEDULE: Laurence Lytton Reports 4.2% Stake in Creative Realities

Laurence W. Lytton has reported a 4.2% beneficial ownership stake in Creative Realities, Inc., holding 441,302 shares of common stock.

Summary

• Laurence W. Lytton beneficially owns 441,302 shares of Creative Realities, Inc. Common Stock.
• This ownership represents 4.2% of the company's outstanding Common Stock.
• The percentage is calculated based on 10,518,932 shares of Common Stock outstanding as of May 13, 2025, as reported in the Issuer's Form 10-Q.
• Laurence W. Lytton holds sole voting power and sole dispositive power over all 441,302 shares.
• This filing is Amendment No. 6 to a Schedule 13G, indicating an update to a previously reported beneficial ownership position.
• The shares were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer.

Sentiment

Score: 5

Explanation: The filing is a routine beneficial ownership disclosure and does not contain information that would significantly alter the company's perceived value or outlook. The continued holding of a non-controlling stake by an individual investor is a neutral event.

Positives

• An individual investor, Laurence W. Lytton, maintains a significant beneficial ownership stake of 4.2% in Creative Realities, Inc., indicating continued investment interest.

Future Outlook

NA

Industry Context

This filing is a routine disclosure of beneficial ownership by an individual investor and does not provide specific insights into broader industry trends or competitive dynamics.

Stakeholder Impact

• Shareholders: Provides transparency regarding a significant individual ownership stake, confirming a non-controlling interest.

Key Dates

Recommendation

This Schedule 13G filing primarily discloses an individual's beneficial ownership stake and does not contain financial performance data, strategic updates, or other information typically used to formulate a buy or sell recommendation. The continued holding of a 4.2% stake by Laurence W. Lytton is a neutral to slightly positive signal of investor confidence, but insufficient to alter an investment thesis without further company-specific or market-wide analysis.

Keywords

Creative Realities, Common Stock, Beneficial Ownership, SEC Filing, Schedule 13G, Laurence Lytton, Investor Stake